Bebe stars a little girl who imagines a world of kooky animal companions. Set in a child's playful version of a pastoral landscape of staggered rolling hills, the spot features a crafty, fabric look, with rich textures and a unique color palette. Screen Novelties constructed the sets, and fabricated the puppets with various densities of foam built over a wire skeleton and then covered in fabric.
Set Design:Chris Finnegan
Film advertisment created by Leo Burnett, United States for McDonald's, within the category: Food.
“Say Less, Do More”: Words of Inspiration From the 2017 Clio Sports AwardsRead More
Inside the Agency
How DDB’s Ari Weiss And Keith Reinhard Are Embracing Ad Legend Bill Bernbach’s “Rebel Spirit”Read More
Ward+Robes Designer Gowns Offer Individuality for Hospitalized TeensRead More
Empathy, Observation, Openness: IDEO’s Roshi Givechi on the Narrative of Product DesignRead More