McDonald's: Bebe

Bebe stars a little girl who imagines a world of kooky animal companions. Set in a child's playful version of a pastoral landscape of staggered rolling hills, the spot features a crafty, fabric look, with rich textures and a unique color palette. Screen Novelties constructed the sets, and fabricated the puppets with various densities of foam built over a wire skeleton and then covered in fabric.

Advertising Agency: Leo Burnett, USA
Chief Creative Officer: Susan Credle
Executive Creative Director: John Montgomery
Creative Director: Keith Hughes
Agency Producer: Eric Faber
Prod Company: DUCK
Directors: Screen Novelties (Mark Caballero, Seamus Walsh, Chris Finnegan)
DP: Ralph Kaechele
Executive Producer: Mark Medernach
Production Manager: Terri Watanabe
Assistant Camera and Lighting: Carl Helder
Animation: Kelly Mazurowski, Musa Brooker, Max Winston
Character Design: Mark Caballero, Seamus Walsh
Set Design:Chris Finnegan
Puppet Fabrication: Lisa Davis, Margaret Meyer, Christopher Rabilwongse, Max Winston
Set Fabrication: Brian Capati, David Waddle, Alexandra Rougeau, Paula Lauterbach
Art PA: Brad Schaffer
Compositing: Brian Kokoszka, Kelly Mazurowski


Guest's picture

I love the closing line... good work.

Jupiter's picture
547 pencils

well done guys!!!

commenting just to gather more pencils:-)

satrianee's picture
3748 pencils

and the music... how lovely...

elyoshiro's picture
546 pencils

Very nice

Temple's picture
11010 pencils

Why do innovative production techniques always come up with lame ideas.

aRianna_.'s picture
281 pencils

It's really good, but the boy's version wins it! just 99000 stars for this one LOL

Guest's picture

interesting spot, particularly if you compare it to how BMW has used "joy" in its messaging! see http://wp.me/pIfvI-oY.

Guest's picture

I really love this one. Wish I could get the song as a ring tone. Weird but true.

Guest's picture

Haha, if you want joy, you're going to have to buy our products bitches!

Guest's picture

Does anyone know the lyrics to it??

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