McDonald's: Baby
Advertising Agency: TBWA/CHIAT/DAY, USA
Chairman, Chief Creative Officer: Mark Figliulo
Copywriter: Erik Fahrenkopf
Art Director: Anthony Decarolis
Executive Producer: Matt Bijarchi
Senior Producer, Media Arts: David Fisher
Production: MJZ
Director: Fredrik Bond
Executive Producer: Eric Stern
Line Producer: Anita Wetterstedt
Editorial: Mackenzie Cutler
Editor: Gavin Cutler
Assistant Editor: Mona Salma
Executive Producer: Melissa Miller
Music: Human
26 comments
Great.
Mukesh Lekhwani
i'm loving it! ja!
its ok i guess.
It would be a good ad for a quiet car.
no it wouldn't
don't have kids do you?
So when you become a parent, you stop arguing... that is what you're saying?
hu? noooooo! when you become a parent you understand that it is the sound and the vibration of the driving car that keeps your baby asleep
my baby luckily sleeps like a baby, but i know people who drive for hours at night, just to keep the baby asleep
Well said!
Ivan Raszl, admin of AotW
I didn't want to say this is a bad ad for McDonalds, not at all! I just remember that a similar keep-the-baby-sleeping-in-your-car thing was done once for Mercedes - our cars are so quiet, he won't wake up even when you drive fast in a Formula-1 ring or something like that (loud engines, bad suspensions etc. are not an issue anymore really).
wow, i didnt know that
Brilliant. Great piece of work. Well done
Im lovin it
My favourite part was when he took his hands off the wheel in a moving vehicle. Hilarious!
Just great!
Fantastic ad. Both funny and heartwarming. Totally speaks to parents. Loved it.
great idea
i am loving it
so whats the message here?
This is brilliant. Whoever wrote this ad really understands what is like to have kids.
i am loving it too!
Aren't we here to sell shit at the end of the day? Why wasn't there a message? Where was the - Open late/early tagline? To me, this is a fail.
I think it's more about establishing McDonalds as a company or a group of people who care about customers? Will help you get your MacDees fix at any expense? I hated the part where the woman jumped over the counter to show him the price. Puh-leaze.
great....
major Fail. - Mike Jones, BBDO.
super tare :)
Very touching. Shows how Mac cares about its customers. Loved the part where she jumped as well- added to the emotional bit. I am loving it