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McDonald's: Baby

Advertising Agency: TBWA/CHIAT/DAY, USA
Chairman, Chief Creative Officer: Mark Figliulo
Copywriter: Erik Fahrenkopf
Art Director: Anthony Decarolis
Executive Producer: Matt Bijarchi
Senior Producer, Media Arts: David Fisher
Production: MJZ
Director: Fredrik Bond
Executive Producer: Eric Stern
Line Producer: Anita Wetterstedt
Editorial: Mackenzie Cutler
Editor: Gavin Cutler
Assistant Editor: Mona Salma
Executive Producer: Melissa Miller
Music: Human

26 comments

Mukesh's picture
Mukesh
202 pencils

Great.

Mukesh Lekhwani

pez's picture
pez
1797 pencils

i'm loving it! ja!

Ratko's picture
Ratko
113 pencils

its ok i guess.

Dzsoi's picture
Dzsoi
6312 pencils

It would be a good ad for a quiet car.

Olafski001's picture
Olafski001
1193 pencils

no it wouldn't
don't have kids do you?

Dzsoi's picture
Dzsoi
6312 pencils

So when you become a parent, you stop arguing... that is what you're saying?

Olafski001's picture
Olafski001
1193 pencils

hu? noooooo! when you become a parent you understand that it is the sound and the vibration of the driving car that keeps your baby asleep
my baby luckily sleeps like a baby, but i know people who drive for hours at night, just to keep the baby asleep

ivan's picture
ivan

Well said!

Ivan Raszl, admin of AotW

Dzsoi's picture
Dzsoi
6312 pencils

I didn't want to say this is a bad ad for McDonalds, not at all! I just remember that a similar keep-the-baby-sleeping-in-your-car thing was done once for Mercedes - our cars are so quiet, he won't wake up even when you drive fast in a Formula-1 ring or something like that (loud engines, bad suspensions etc. are not an issue anymore really).

LeroyChristian's picture
LeroyChristian
392 pencils

wow, i didnt know that

Quinner's picture
Quinner
48 pencils

Brilliant. Great piece of work. Well done

TKoD's picture
TKoD
103 pencils

Im lovin it

one0show's picture
one0show
6 pencils

My favourite part was when he took his hands off the wheel in a moving vehicle. Hilarious!

Brainsugar's picture
Brainsugar
1587 pencils

Just great!

Flurb's picture
Flurb
255 pencils

Fantastic ad. Both funny and heartwarming. Totally speaks to parents. Loved it.

peterwbauman's picture
peterwbauman
107 pencils

great idea

shijuchitra's picture
shijuchitra
176 pencils

i am loving it

Guest's picture
Guest

so whats the message here?

Guest's picture
Guest

This is brilliant. Whoever wrote this ad really understands what is like to have kids.

Guest's picture
Guest

i am loving it too!

Guest's picture
Guest

Aren't we here to sell shit at the end of the day? Why wasn't there a message? Where was the - Open late/early tagline? To me, this is a fail.

Guest's picture
Guest

I think it's more about establishing McDonalds as a company or a group of people who care about customers? Will help you get your MacDees fix at any expense? I hated the part where the woman jumped over the counter to show him the price. Puh-leaze.

Guest's picture
Guest

great....

Guest's picture
Guest

major Fail. - Mike Jones, BBDO.

Guest's picture
Guest

super tare :)

Suchita Bhhatia's picture
Suchita Bhhatia
42 pencils

Very touching. Shows how Mac cares about its customers. Loved the part where she jumped as well- added to the emotional bit. I am loving it

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