McCann Erickson Israel: The worst case study ever
Case study videos became quite common in the last few years. suddenly, every small campaign turns into the biggest buzz making campaign in the world. we decided to do the exact opposite. in order to emphesize our lack of creative talents we created the worst case study ever.
Advertising Agency: Mccann Erickson, Tel Aviv, Israel
VP Creative : Eldad Wienberger
Copywriter: Ami Alush, Asaf Zelicovitch
Art Director: Guy Laufer
Published: February 2010


12 Comments
Cool.
That's me!
http://blog.tapuz.co.il/wranger
nice
Really doesn't take itself seriously. In fact, it so doesn't take itself seriously that it has a negative impact on the advertising agency.
You clearly have no sense of humour. Which makes you exactly the type of person McCann does NOT want to hire. I think this ad will do a good job speaking to talented creatives who have a sense of humouir. Nice work.
hahaha
LOL
This made me smile. I even made it a favorite. :)
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"Nihil sub sole novum"
LOL......
R.D.Somani
poor ad...
K E W L!!
they showed me a picture & i laughed
dignity has never been photographed
You are one sad bloke, mate! It's about time you changed careers!!!
ahahaha, at least it got my eyeballs glued all the way to the end