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McCann Erickson Israel: The worst case study ever

Case study videos became quite common in the last few years. suddenly, every small campaign turns into the biggest buzz making campaign in the world. we decided to do the exact opposite. in order to emphesize our lack of creative talents we created the worst case study ever.

Advertising Agency: Mccann Erickson, Tel Aviv, Israel
VP Creative : Eldad Wienberger
Copywriter: Ami Alush, Asaf Zelicovitch
Art Director: Guy Laufer
Published: February 2010

12 comments

TommyO's picture
TommyO
1866 pencils

Cool.

Guest's picture
Guest

nice

Reality Check's picture
Reality Check
1801 pencils

Really doesn't take itself seriously. In fact, it so doesn't take itself seriously that it has a negative impact on the advertising agency.

Flurb's picture
Flurb
249 pencils

You clearly have no sense of humour. Which makes you exactly the type of person McCann does NOT want to hire. I think this ad will do a good job speaking to talented creatives who have a sense of humouir. Nice work.

Guest's picture
Guest

hahaha

Guest's picture
Guest

LOL

dollypoppin's picture
dollypoppin
1423 pencils

This made me smile. I even made it a favorite. :)

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"Nihil sub sole novum"

rdsomani's picture
rdsomani
16 pencils

LOL......

Guest's picture
Guest

poor ad...

tirthomitro's picture
tirthomitro
2756 pencils

K E W L!!

they showed me a picture & i laughed
dignity has never been photographed

Guest's picture
Guest

You are one sad bloke, mate! It's about time you changed careers!!!

velle's picture
velle
1550 pencils

ahahaha, at least it got my eyeballs glued all the way to the end

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