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MCAC: Rhian Touches Herself

Advertising Agency: JWT, London, UK
Executive Creative Director: Russell Ramsey
Creative Director: Jason Berry
Art Directors: Kevin Masters, Miles Bingham
Copywriters: Miles Bingham, Kevin Masters
TV Producer: Roy Swansborough
Account Director: Adrian Ash
Director: Rankin
Production Company: Rankin Film
Editor: Rankin Film
Sound: Sam Ashwell / 750MPH
Online seeding: Rubber Republic

48 comments

morse's picture
morse
15826 pencils

That's really shocking and I think effective!

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

bacaladito66's picture
bacaladito66
20 pencils

Tooooooo much. Asco.

sirvan's picture
sirvan
29870 pencils

Agree.

+++

"I love some things, and don't love some other things."

tracyzhang's picture
tracyzhang
133 pencils

whoahhh..... totally didn't see that happening!

thedesignaddict's picture
thedesignaddict
5372 pencils

AAAAAHHHHHhhhhhhhh!!!!!!!

Don Hwang's picture
Don Hwang
7 pencils

Hola, that was a breathtaking ad. wow. a bit too much though..

Lazarus's picture
Lazarus
1502 pencils

Yes, it was shocking, and honestly a bit distasteful.

donau's picture
donau
104 pencils

What is more distasteful cancer or this Ad?

donau

Glut's picture
Glut
3947 pencils

excellent

Flurb's picture
Flurb
247 pencils

She's got a nice set on her. And detachable. Cool.

Oblabla's picture
Oblabla
298 pencils

Unexpected : that was the reason i liked it however i thought it was a video for transexuals before i saw the end

Oblabla.wordpress.com

stubber's picture
stubber
19 pencils

Yea so did I !! lol, but it was a good wake up call for all the men and trans out there!?.

kleenex's picture
kleenex
27864 pencils

Great idea.

Temple's picture
Temple
9869 pencils

If it is never allowed to air on prime time and can make a career as a viral only, how can it achieve its goal in the first place? Unless its goal is feeding the agency's vanity.

Ads.chinaSMACK's picture
Ads.chinaSMACK
271 pencils

Testicles are disgusting...

Advertising @ chinaSMACK
http://advertising.chinasmack.com

corporal_hicks's picture
corporal_hicks
365 pencils

Would prefer her boobs come out!

thedreamer's picture
thedreamer
157 pencils

Do the same for breast cancer!

Norremark's picture
Norremark
77 pencils

Good ide, and they certainly thought about the target audience, u gotta give them that.. but like already pointed out, a cancer awareness campaign that can only end up as a viral at best? That won't do imo

LudwigVan's picture
LudwigVan
176 pencils

Shcoking but cool, balls are a bit disgusting

Mytwocents's picture
Mytwocents
174 pencils

definitely viral. Problem is I'm not allowed to grab my balls while at work.

Paolo Buatti's picture
Paolo Buatti
639 pencils

SHOCK

namlondon's picture
namlondon
31 pencils

OMG. Seriously shocking!

Shiply on Smarta.com

anabermejillo's picture
anabermejillo
48 pencils

I think it´s brilliant although I don´t think I´m brave enough to see this together with my Ad students...

just Owen's picture
just Owen
12 pencils

Quality, its surprising not shocking I think, it does the job, with the amount of different footage lads have access to nowadays you have to come up with something like this to get their attention. Very well done. Reminds me of a certain Inbetweeners episode.

Hadrons's picture
Hadrons
5743 pencils

ball buster :-)

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

meakins's picture
meakins
2 pencils

It was a great ad. Watching a hot woman touching herself announcing the act. Then...

Sure it made me feel a bit queasy watching a set of balls come out of her panties. They nailed that feeling perfectly.

Interesting they decided on black and white. Make you wonder what color were the testicles. Blue balls? (sorry)

Cancer sucks!

stubber's picture
stubber
19 pencils

Well said.

stubber's picture
stubber
19 pencils

she my kind of girl!! lol.

seht1912's picture
seht1912
7 pencils

I hope the following helps; from the Phuket News recently, this report:

Joke Pregnancy test leads to discovery of cancer. "Pregnant women produce the same hormone as men with a certain type of testicular cancer"

Users of the popular social news website Reddit helped a young man diagnose his testicular cancer after he posted a humerous comic poking fun at his positive pregancy test.

The user, Cappn Poopdeek posted the comic to explain how his male friend had jokingly used his girlfriend's pregnancy test to find that it came out positive.......Turns out that a doctor at the University of Texas confirmed the link, as the body produces high levels of human chorionic gonadotrophin in times of pregnancy and when certain cancerous tumors appear. A pregnancy test can detect the hormone.. News reports say that the user's friend subsequently was admitted to hospital where doctors confirmed the existance of a tumor in the early stage of cancer. The testicle was then removed.

rdog0121's picture
rdog0121
2 pencils

I feel so dirty...yet so satisfied!

Gavadon's picture
Gavadon
2 pencils

Detachable balls are kinda handy: My wife could have done this commercial too - she keeps my balls in her purse tho!

Britman's picture
Britman

Brilliant!!!!!

Rufus Cornpone's picture
Rufus Cornpone

I don't think it's disgusting. I carry my balls around with me everywhere I go; and have since a very early age. I was curious enough to watch the entire clip, so it must have accomplished it's objective. Which leads me to the question for those that thought it disgusting; why watch the entire clip and then take the time to comment on it if it's so disgusting? We (in the USA) sure need to give some serious thought to our moral objections to sex. I'll be the first to start..........

Deaddrift's picture
Deaddrift

I think ,
the point being even if it goes viral at best/
If it saves even 1 life !
It's done it's job
Sometimes we gave to be shocked awake , out if our complacent life styles

thoroughbred's picture
thoroughbred

come on..the add may have given a bit of shock value...but even though she was holding "her/your" balls you all kept watching!.
i even watched it more than once....its a great ad..!!...i sent it on to others...so its going viral....and....deaddrift said it all.....if it saves one life!!

Georgie's picture
Georgie

Excellent !--how else would one get the required attention to something so serious? Look how squeamish men are about prostrate cancer check-ups? it saved my LIFE !

REALLIFEMADMEN's picture
REALLIFEMADMEN

A potentially #BALLSY idea! ;) _ You can FIX this in the edit, however: you need a faster REVEAL - and cutto: an immediate detaching of the sack! #nevermindtheBOLLOCKS

omsq4000's picture
omsq4000

I wonder where they got such lifelike balls;cadaver maybe?

Guest's picture
Guest

I didn't find it distasteful at all and sometimes shock value carries the most impact. The British just happen to be a bit graphic about a subject so many are embarrasses to talk about

Guest 101's picture
Guest 101

It was the idea to get you men to watch and examine yourself, I dont find it disgusting or in bad taste, if it gets job done for awareness of your own body, and if it saves a life more power to us women we got your attention.

guest2's picture
guest2

Yes, if it saves one live, or just the pain of cancer, it's worked. Thank you

frozen's picture
frozen

My wife keeps mine in the freezer to keep me safe! She is wonderful, thinking about me getting cancer!

VoodooBlues's picture
VoodooBlues
2 pencils

What a bunch of prudes. I shave mine so they are more appealing to look at and touch, They don't look like a porcupine.

VoodooBlues

bruce bobcat's picture
bruce bobcat

I sit mine on my girlfriends chin for close inspection

Derrick Thomas's picture
Derrick Thomas

Something which is very serious . Men need to take note .

Wolfbat327's picture
Wolfbat327

Those were big balls much like a chimpanzee might have but they were meant to be seen on a small screen. I however do shave mine.

Blob's picture
Blob

Just cause they are not the prettiest thing around and the live next door to a bum (arsehole in some countries) and their best mate is a dick doesn't mean you should ignore them. Embrace them fondly (and regularly) and they'll look after you forever....

david.rackow.3's picture
david.rackow.3
2 pencils

Like to see what the same creative team would come up with for breast cancer.

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