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MAXX: Icy Dream

Dreams can be scary. Better stay wide awake.

Advertising Agency: JWT, Germany
Creative Directors: Till Hohmann, Kirsten Hohls
Art Directors: Ainara del Valle Perez-Solero, Regina Groffy
Copywriter: Daniel Zago
TV Producer: Georg Hofer von Lobenstein
Producer: Jan Fincke
Line Producer: Niko Maronn
Director / Editor: Caspar-Jan Hogerzeil
D.O.P. Cameraman: Gert Kappes
Lighting: Denis Locasso
Music: Sizzer Amsterdam
Post Production: Deli Pictures
Actor: Max Woelky
Music Supervisor: Sander van Maarschalkerweerd
Account Supervisor: Martin Wider

Published: 
April 2011

9 comments

mugatu519's picture
mugatu519
2 pencils

I liked where it went. Good stuff. :)

I feel like I'm taking CRAZY PILLS!

Jaap Grolleman's picture
Jaap Grolleman
6992 pencils

Sorry, but what a bullshit message. Humans are meant to sleep.

kleenex's picture
kleenex
40638 pencils

Awful. I want to give out negative ratings.

masterstudent's picture
masterstudent
43 pencils

being an allnighter I get it. nice...

Temple's picture
Temple
11310 pencils

Weak strategy, so so execution.

atb2005's picture
atb2005
13561 pencils

These ads do hold your attention, but the idea is old.. In fact, today Ivan posted another "wake up" or "stay awake" campaign...

morse's picture
morse
17002 pencils

It should've been even more scarier, but still good.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kalpesh78's picture
kalpesh78
2578 pencils

Adults need atleast 6 to 7 hours of sleep. no compromise on sleep. I agree with Temple though I like the execution.

ideas....30 minutes nahi toh free.

Kriativity's picture
Kriativity
416 pencils

you cant ask people to stay wide awake..you have to give them a reason(apart from the fact that dreams can be scary) cmon..find another reason!

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