MAXX Energy Shooter: Icy Dream

Average: 6 (27 votes)

Dreams can be scary. Better stay wide awake.

Advertising Agency: JWT, Germany
Creative Directors: Till Hohmann, Kirsten Hohls
Art Directors: Ainara del Valle Perez-Solero, Regina Groffy
Copywriter: Daniel Zago
TV Producer: Georg Hofer von Lobenstein
Producer: Jan Fincke
Line Producer: Niko Maronn
Director / Editor: Caspar-Jan Hogerzeil
D.O.P. Cameraman: Gert Kappes
Lighting: Denis Locasso
Music: Sizzer Amsterdam
Post Production: Deli Pictures
Actor: Max Woelky
Music Supervisor: Sander van Maarschalkerweerd
Account Supervisor: Martin Wider
Aired: April 2011

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9 comments

mugatu519's picture
2 pencils
mugatu519Tuesday, May 17, 2011 - 12:15

I liked where it went. Good stuff. :)

I feel like I'm taking CRAZY PILLS!

Jaap Grolleman's picture
7013 pencils
Jaap GrollemanTuesday, May 17, 2011 - 12:56

Sorry, but what a bullshit message. Humans are meant to sleep.

http://jackmancer.com/
http://twitter.com/jackmancer/

kleenex's picture
16752 pencils
kleenexTuesday, May 17, 2011 - 13:08

Awful. I want to give out negative ratings.

masterstudent's picture
45 pencils
masterstudentTuesday, May 17, 2011 - 15:00

being an allnighter I get it. nice...

Temple's picture
9499 pencils
TempleTuesday, May 17, 2011 - 15:30

Weak strategy, so so execution.

atb2005's picture
13639 pencils
atb2005Tuesday, May 17, 2011 - 15:46

These ads do hold your attention, but the idea is old.. In fact, today Ivan posted another "wake up" or "stay awake" campaign...

morse's picture
11778 pencils
morseTuesday, May 17, 2011 - 19:17

It should've been even more scarier, but still good.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kalpesh78's picture
2556 pencils
kalpesh78Wednesday, May 18, 2011 - 02:00

Adults need atleast 6 to 7 hours of sleep. no compromise on sleep. I agree with Temple though I like the execution.

ideas....30 minutes nahi toh free.

Kriativity's picture
424 pencils
KriativityWednesday, May 18, 2011 - 04:05

you cant ask people to stay wide awake..you have to give them a reason(apart from the fact that dreams can be scary) cmon..find another reason!