Mauritshuis Museum: The real Girl with a Pearl Earring

All over the world you’ll find reproductions of the Girl with a Pearl Earring by Johannes Vermeer. But nothing beats the original at the Mauritshuis in the Hague. That’s why, especially for superfans like the Japanese professor of microbiology Shin Ichi Fukuoka, we turn things around for one day, an build a replica of your apartment at the Museum. This way, you can enjoy the real painting in a reproduction of your home.

Advertising Agency: KOEN/Publicis, Amsterdam, Netherlands
Creative Director: Marcel Hartog
Art Director: Steef Nijhof
Copywriter: Marcel Hartog
Photographer: Maurice Heesen
Director: Maurice Heesen
DOP: Lennert Hillege
Strategy: Bas Velthuis
Designers: Dave Fransen, Lucas Simons
Editors: Francisco Rodriguez Bouzas, Patcharee Sa-ardkitinun / Postoffice
Colourist: Daphne Maierna
Producers: Petra Keijser (Smarthouse), Joze Rikken
Sound: Robin Schlösser (deKeuken)
Account: Erik-Jan Koense, Marcella Beekman, Kim de Winter
Clients: Berthilde Reijmerskamp, Koen Brakenhoff, Emilie Gordenker
Soundtrack: Dandelion, The Black Atlantic

July 2014


Pete R.'s picture
Pete R.
3226 pencils

Fun idea.

Art & Illustration

kleenex's picture
41128 pencils


morse's picture
17103 pencils

What's so different about the original? A good reproduction is virtually identical.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

damnson's picture
11519 pencils

This is a very funny idea. Love it!

An axe murderer of ads.

horia.puscuta's picture
19 pencils

That is wrong...

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