Mattel Barbie: When I grow up
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Advertising Agency: Firedrill Productions, El Segundo, CA
Creative Director: Kristina Duncan
Creative Supervisor: Rosina Weitekamp
Broadcast Producer: Chantal Houle
Production Company: Nonfiction Unlimited, Santa Monica
Director: Peyton Wilson
DP: Nicole Whitaker
Executive Producer: Loretta Jeneski, Michael Degan
Editorial Company: Umlaut Films
Editor: Jessica Condon
Post Producer: Gina LoCurcio
Color Correction: New Hat, Beau Leon
Mattel/Barbie Marketing: Stephanie Cota
Aired: October 2010
13 Comments
Perfect. Targeting parents. Telling them barbie is for role play, for building dreams of the future.
What hath God wrought
Yeah, it gets a really powerful message across, a really hopeful one. I think it hits just the right string for parents to spoil their daughters with a Barbie.
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pulls on the heartstrings.. nice!
Good!!
Great to see a toy ad targeted to parents. Well executed. I'm almost thinking about giving my boy a Barbie to nurture his dream.
Nice..the copy especially.
I would never say that the client was barbie until the end.
Barbie?¿ Amazing!
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Really powerful idea for Barbie, of all products.
However, they should NOT have repeated the line "when I grow up", because it immediately smacks of Nike and even Monster. And that's a real shame, because this spot is strong enough to stand on it's own.
+++
"I love some things, and don't love some other things."
yup.
Flipa! És la primera vegada que després d'un anunci d'aquest tipus em quedo amb un "carai!". Per fi trencant esquemes en el món publicitari de de les joguines! Vaig a comprar-me la Barbie!
if i had a doughter id buy it right now :)
how funny would a male version for Ken dolls be?
Excellent. Spot of the week.