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MasterCard: Play

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Your rating: None Average: 7.2 (17 votes)

This ad aired during the busy Christmas season as a reminder of what matters most in life. It was a positive encouragement to credit card holders to make a donation to the international charity Right to Play through a purchase at Roots. The message and the imagery swim against the current of gift-focused Christmas ads without being judgmental or pessimistic.

Advertising Agency: MacLaren McCann Toronto, Canada
Creative Director: Sean Davison
Art Directors: Robert Kingston, Gail Pak
Copywriter: Wade Hesson
Account Executive: Ryan Timms
Published: December 2009

3 Comments

Alan Zed's picture 58 pencils
Alan Zed | Sat, 2010-05-22 02:10
7

Very good except for the music, africa is not The Lion King !

pez's picture 1664 pencils
pez | Sat, 2010-05-22 14:41

self-steem=9€... sense of belonging=12€....
are you kidding?

Hibon's picture 3612 pencils
Hibon | Sun, 2010-05-23 02:54

Nice idea and this music is OK, from South Africa. (a better choice?)

Simple ideas are the best !

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