MasterCard: Play

This ad aired during the busy Christmas season as a reminder of what matters most in life. It was a positive encouragement to credit card holders to make a donation to the international charity Right to Play through a purchase at Roots. The message and the imagery swim against the current of gift-focused Christmas ads without being judgmental or pessimistic.

Advertising Agency: MacLaren McCann Toronto, Canada
Creative Director: Sean Davison
Art Directors: Robert Kingston, Gail Pak
Copywriter: Wade Hesson
Account Executive: Ryan Timms
Published: December 2009


Alan Zed's picture
Alan Zed
58 pencils

Very good except for the music, africa is not The Lion King !

pez's picture
1800 pencils

self-steem=9€... sense of belonging=12€....
are you kidding?

Hibon's picture
3736 pencils

Nice idea and this music is OK, from South Africa. (a better choice?)

Simple ideas are the best !

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