10 comments

panasit's picture
panasit
687 pencils

I like it. But it's strange, if it's a tv ad why does this come in ambient description form?

so all along the logo of Master Card is red and yellow pac-man kissing? Who knew?

-Tung
--good idea is enemy of great idea

Citizen13's picture
Citizen13
478 pencils

It's not the typical commercial which interrupts TV programs.
What's special about this ad is that it was integrated into live broadcast.
That's why it comes in ambient description form.
I find it great.

"Assume nothing, question everything."

Tinglow's picture
Tinglow
614 pencils

Totally agree. I just love it!

kgeiger's picture
kgeiger
7144 pencils

I'd also like to see how this actually looked on TV...

TrainRunner's picture
TrainRunner
225 pencils

It's storyboarded out in the right column.

Mr.Top's picture
Mr.Top
728 pencils

Kind of insignificant

rocketman's picture
rocketman
387 pencils

how can something be kind of insignificant?
i'm puzzled.

hakabuck's picture
hakabuck
4 pencils

I'm with nubloo on this one. Biggest stage in the country, on the biggest day of the Year, and with the biggest audience. Priceless.

mikelite's picture
mikelite
1031 pencils

I don't like this at all. I find it intrusive, shlocky and forced. pac-men? What I do love is the phrase "To greet the New Year and build synergies with the brand..." build synergies?!

http://mikelightman.com/blog

HemingwayGyro's picture
HemingwayGyro
52 pencils

As offensive as it may be to sell out the new year moment, the ad itself is good.

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