MasterCard: Heart of Commerce, Just a piece of plastic
MasterCard is taken for granted. People just expect this little piece of plastic that lives in your wallet to work anywhere in the world 365 days a year, and rightly so. But it’s so much more than just a credit card.
The task was to communicate to business leaders, financial institutions and merchants around the world the way in which MasterCard Worldwide operates, and how their unique three-tiered business model strategically drives real value for all of MasterCard’s partners, putting it at The Heart of Commerce.
Advertising Agency: McCann Erickson, New York, USA
Chief Creative Officer: Joyce King Thomas
SVP, Creative Director/ Copywriter: Robert Frost
VP, Creative Director/Art Director/Illustrator: Michele Raso
Print Producer: Jacqueline Messina
EVP, Worldwide Account Director: Richard O'Leary
9 Comments
nice motion graphic, i love the voice over very much.
http://jennywhx.blogspot.com jwhx:Visionary
nice voice talent. other than that, it sucks.
i like it very much, sorry spanky
I like it alot, nice voice Spanky agreed.
Simple and clear, and a joy to watch.
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It's only an ad.
www.aaasmith.blogspot.com
The motion graphics work is great. Love the feeling triggered by the voice+fluidness of animation.
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doesn't make me want a mastercard though. also, their new logo sucks.
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http://www.freerangerobot.com
At the core of it, this is nothing more than their positioning statement almost word for word, peppered with a dash of "consumerism" to just kick it up a notch for the listening audience. But I DO appreciate their effort to make an otherwise stale message feel fresh and easily digestible.
It's very tough, tackling such a huge corporate branding assignment. But I think they've done their job rather well.
Priceless work not quite. But pretty close.
Nice, Nice, Nice job!
Yawdale-ih-ooo...
Nice , and they did a good job, nice graphic and motion also, i love it.
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Derik Tran
M. +84907759957
Y. duongtrvi@yahoo.com