00:00
NewerOlder

MasterCard: Heart of Commerce, Just a piece of plastic

MasterCard is taken for granted. People just expect this little piece of plastic that lives in your wallet to work anywhere in the world 365 days a year, and rightly so. But it’s so much more than just a credit card.

The task was to communicate to business leaders, financial institutions and merchants around the world the way in which MasterCard Worldwide operates, and how their unique three-tiered business model strategically drives real value for all of MasterCard’s partners, putting it at The Heart of Commerce.

Advertising Agency: McCann Erickson, New York, USA
Chief Creative Officer: Joyce King Thomas
SVP, Creative Director/ Copywriter: Robert Frost
VP, Creative Director/Art Director/Illustrator: Michele Raso
Print Producer: Jacqueline Messina
EVP, Worldwide Account Director: Richard O'Leary

Related videos by Shutterstock

9 comments

jennywhx's picture
jennywhx
1142 pencils

nice motion graphic, i love the voice over very much.

Spanky's picture
Spanky
4895 pencils

nice voice talent. other than that, it sucks.

roman-schwienbacher.com's picture
roman-schwienba...
1021 pencils

i like it very much, sorry spanky

A. J. SMITH's picture
A. J. SMITH
2838 pencils

I like it alot, nice voice Spanky agreed.

Simple and clear, and a joy to watch.

-----------------------------
It's only an ad.

Advertising Pawn's picture
Advertising Pawn
419 pencils

The motion graphics work is great. Love the feeling triggered by the voice+fluidness of animation.

http://adpawn.ovh.org

_________________________________

Join the rarely updated ad orgy here: http://www.advertisingpawn.com

wgeddes's picture
wgeddes
298 pencils

doesn't make me want a mastercard though. also, their new logo sucks.
-
http://www.freerangerobot.com

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

At the core of it, this is nothing more than their positioning statement almost word for word, peppered with a dash of "consumerism" to just kick it up a notch for the listening audience. But I DO appreciate their effort to make an otherwise stale message feel fresh and easily digestible.
It's very tough, tackling such a huge corporate branding assignment. But I think they've done their job rather well.

Priceless work not quite. But pretty close.

Beatboxer's picture
Beatboxer
1519 pencils

Nice, Nice, Nice job!

Yawdale-ih-ooo...

duongtran's picture
duongtran
4 pencils

Nice , and they did a good job, nice graphic and motion also, i love it.
----

Post new comment

We highly appreciate your comments. When commenting please acknowledge the following guidelines: Be respectful and helpful. Do not spam or link drop.
Log in or register to post comments