Master Card: Objects
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Copywriter: Fernando Vallejo
Director: Fernando Vallejo
DP: Paul Daley
Production Designer: Stephen Rudy
Producer: Brienna Price
Casting: Kathy Foronjy
Edit House: White House
Editor: Ethan Mitchell
Music: David Shire
Published: June 2010


18 Comments
Lovely art but nothing special.
Agree
Alexander Bickov - Freelance web designer | Twitter | Facebook | Creative ideas
Hiperion your opinion loses validity with that picture you have...Need I say more?
^hahahaha..........
Love the art, the music and the copy...
Is good to see that they still can do good things for MC
Visually nice, but nothing new
I guess they're trying to bore us into getting a MasterCard?
+++
"I love some things, and don't love some other things."
Nothing short of beautiful. Very nicely filmed. Heartfelt and sentimental unlike most commercials we see.
great approach to objects. It is not a superficial ad like we are used to.
Its little bit boring when i compared previous master card ads.
Please, Cef, just give me some examples of the previous master card ads you like.
I was talking about "priceless campaign".
Are you talking about "100"? "Bodyguards"? or "Dress"? Those ads they are part of "Priceless Campaign". Where is the creativity? the wow factor?
I would be sad to think in order for a commercial to impact us it has to be "funny". Why does sentimental have to be boring.... I strongly disagree. Makes me think this generation has no clue about good taste.
I do prefer to watch again Titanic rather to see "The Switch".
The same for commercials. "Funny" means no creativity and taste.
Excellent commercial. It really shows the "humanizing" part of a simple plastic credit card. Very well directed, very good job for the DP and nice music.
This commercial has an European flair which is already a huge compliment. Very well directed. I really enjoyed it.
I totally agree with the European flair. Very good ad.