Martini: Luck Is An Attitude
Advertising Agency: Fred&Farid Paris, France
Copywriters / Art Directors: Fred & Farid
Agency supervisor: Rasjida Bouharrak
Agency TV producer: Kate Taylor
Film Director: Peter Thwaites
Production company: Gorgeous, London
Music / Artist: "Oh Johnny, Oh Johnny Oh" / The Andrew Sisters
Music production: Sizzer, Amsterdam
25 Comments
Fan. Loving the line.
That's a really cute ad.
What hath God wrought
ferris bueller grew up to be french.
That actually worked. Very nice indeed!
nice twist in the end:)
makes it very symphatic...
One of the very best commercials this year. I would put it on my top 10 list.
I fully enjoyed it. The two screens at once was a great idea.
nicely done, good ending.
My top 10 as well. Great work!
"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett
bin a long time since ive had a nice big smile on my face after i see an ad...BRAVO !!!
I 've seen better from Fred and Farid, but one shoudn't be picky. Everything they have been touching for years turns to gold.
Absolutely everything? I hate their Wrangler and Orangina campaigns with a vengeance.
really great!!!
very artistic
have a nice day
When you've just made an ad for Johnnie Walker the music is a bit strange - but lovely ad. Too bad they had to do side-by-side instead of one, but lovely story :)
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Unlike most of the "sliding doors" ads, I liked this one a lot.
However, can someone tell me why they switched at the end? Did I miss something?
+++
"I love some things, and don't love some other things."
That is the twist: there is a point when all is change - when you get luck - and sometimes it against all odds.
THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL
to me, this is perfect. Perfect choice of the actor, music and beautiful moral. The final redemption of the 'losser' is truly cute. Wonderful job
One of the best ads I've seen.
THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL
Very nice, great music, great Director and DP; but I have seen something with a very similar idea created for Pepsi in 2007 http://www.youtube.com/watch?v=J93eTGctsWs.
lovely. nice execution.
I really hate the side-by-side approach.
hate is a strong word
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What a lovely!!
Good one, but they have a gap because the guy doesn't know the group of girls so he can´t end up with them at the way out of the restaurant. Little mistake but excellent development of the story, unexpected ending LOVED IT!