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Martini: Balloons

David & Goliath relaunches Martini & Rossi sparkling wine with the brand’s first ad campaign in almost ten years. Shot by Michael Haussman, the television captures the joy of Italian life. We find a woman confidently walking through the streets of Rome with a handful of gold balloons. As if on cue, locals do whatever they can to assist her in her epic journey. The approach takes a drink traditionally reserved for New Year’s day and captures the essence and literally the spirit of a country. You can’t help but want to join in and Let Go.

Advertising Agency: David & Goliath, USA
Chief Creative Officer: David Angelo
Executive Creative Director: Colin Jeffery
Creative Director / Copywriter: Ben Purcell
Assoc. Creative Director / Art Director: Steve Yee
Copywriter: Aroon Murkey
Art Director: Bryan Carroll
Executive Producer: Paul Albanese
U.S. Production Company: HSI
Director: Michael Haussman
Executive Producers: Rebecca Skinner, Michael McQuhae
Italy Production Company: Person Films
Executive Producer: Cecile Leroy
Procuction Supervisor: Francesca Cingolani
Director of Photography: Paolo Caimi
Editorial: Union
Editor: Marco Perez
Asst Editor: Carla Blair
Exec Producers: Michael Raimondi, Megan Dahlman
Post Production: Fell VFX
Lead Artist: Russell Fell
Executive Producer: Rachel Koch
Music: Human
Producer: Jonathan Sanford
Audio Mix: Margarita Mix
Mixer: Nathan Dubin
Telecine: New Hat
Colorist: Beau Leon

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17 comments

Guest's picture
Guest

zoinks that is nice

morse's picture
morse
14994 pencils

Hats off. Nice comeback!

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CuriousPencil's picture
CuriousPencil
4227 pencils

Just when we thought there were no new breastly-ballooning nipply-penile gripshake metaphors to be had, here comes Martini, all over our doubting faces.

Cesar Hector's picture
Cesar Hector
217 pencils

Right on... ;-)

Guest's picture
Guest

She looks like a princess and I'm not flattering her

LeeHarvey's picture
LeeHarvey
3045 pencils

I like 'm a bit more chunky but heck I think she's okay for a rainy thursday afternoon. Nice film too.

Guest's picture
Guest

cheap beverage

Cesar Hector's picture
Cesar Hector
217 pencils

Love it

kripaakar's picture
kripaakar
522 pencils

Brilliant!!!

Guest's picture
Guest

Very Italy.

Temple's picture
Temple
9621 pencils

Not much of an idea, but a lot of cinema. Which is very very good.

Guest's picture
Guest

Ballooney!

talkingisfree's picture
talkingisfree
2565 pencils

I don't like the way it has been directed but it all makes sense and the end is good. Nice

Robwanali's picture
Robwanali
130 pencils

coolness

Yarp's picture
Yarp
387 pencils

Nice.

Guest's picture
Guest

Bad yellow on the balloons ruins the spot. Should have been fixed in post.

alausa's picture
alausa
1412 pencils

Cool.

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