Martini: Balloons

David & Goliath relaunches Martini & Rossi sparkling wine with the brand’s first ad campaign in almost ten years. Shot by Michael Haussman, the television captures the joy of Italian life. We find a woman confidently walking through the streets of Rome with a handful of gold balloons. As if on cue, locals do whatever they can to assist her in her epic journey. The approach takes a drink traditionally reserved for New Year’s day and captures the essence and literally the spirit of a country. You can’t help but want to join in and Let Go.

Advertising Agency: David & Goliath, USA
Chief Creative Officer: David Angelo
Executive Creative Director: Colin Jeffery
Creative Director / Copywriter: Ben Purcell
Assoc. Creative Director / Art Director: Steve Yee
Copywriter: Aroon Murkey
Art Director: Bryan Carroll
Executive Producer: Paul Albanese
U.S. Production Company: HSI
Director: Michael Haussman
Executive Producers: Rebecca Skinner, Michael McQuhae
Italy Production Company: Person Films
Executive Producer: Cecile Leroy
Procuction Supervisor: Francesca Cingolani
Director of Photography: Paolo Caimi
Editorial: Union
Editor: Marco Perez
Asst Editor: Carla Blair
Exec Producers: Michael Raimondi, Megan Dahlman
Post Production: Fell VFX
Lead Artist: Russell Fell
Executive Producer: Rachel Koch
Music: Human
Producer: Jonathan Sanford
Audio Mix: Margarita Mix
Mixer: Nathan Dubin
Telecine: New Hat
Colorist: Beau Leon