Advertisement

Balloons

Agency: 
Published/Aired: 
November 2010
Description: 

David & Goliath relaunches Martini & Rossi sparkling wine with the brand’s first ad campaign in almost ten years. Shot by Michael Haussman, the television captures the joy of Italian life. We find a woman confidently walking through the streets of Rome with a handful of gold balloons. As if on cue, locals do whatever they can to assist her in her epic journey. The approach takes a drink traditionally reserved for New Year’s day and captures the essence and literally the spirit of a country. You can’t help but want to join in and Let Go.

Film advertisment created by David&Goliath, United States for Martini, within the category: Alcoholic Drinks.

Advertising Agency: David & Goliath, USA
Chief Creative Officer: David Angelo
Executive Creative Director: Colin Jeffery
Creative Director / Copywriter: Ben Purcell
Assoc. Creative Director / Art Director: Steve Yee
Copywriter: Aroon Murkey
Art Director: Bryan Carroll
Executive Producer: Paul Albanese
U.S. Production Company: HSI
Director: Michael Haussman
Executive Producers: Rebecca Skinner, Michael McQuhae
Italy Production Company: Person Films
Executive Producer: Cecile Leroy
Procuction Supervisor: Francesca Cingolani
Director of Photography: Paolo Caimi
Editorial: Union
Editor: Marco Perez
Asst Editor: Carla Blair
Exec Producers: Michael Raimondi, Megan Dahlman
Post Production: Fell VFX
Lead Artist: Russell Fell
Executive Producer: Rachel Koch
Music: Human
Producer: Jonathan Sanford
Audio Mix: Margarita Mix
Mixer: Nathan Dubin
Telecine: New Hat
Colorist: Beau Leon

Comments (17)

Log in or register to post comments

Highest Rated

alausa's picture
alausa
Activity Score 1420

Cool.

Guest's picture
Guest

zoinks that is nice

morse's picture
morse
Activity Score 17604

Hats off. Nice comeback!

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

CuriousPencil's picture
CuriousPencil
Activity Score 4225

Just when we thought there were no new breastly-ballooning nipply-penile gripshake metaphors to be had, here comes Martini, all over our doubting faces.

Cesar Hector's picture
Cesar Hector
Activity Score 217

Right on... ;-)

Guest's picture
Guest

She looks like a princess and I'm not flattering her

LeeHarvey's picture
LeeHarvey
Activity Score 3045

I like 'm a bit more chunky but heck I think she's okay for a rainy thursday afternoon. Nice film too.

Guest's picture
Guest

cheap beverage

Cesar Hector's picture
Cesar Hector
Activity Score 217

Love it

kripaakar's picture
kripaakar
Activity Score 522

Brilliant!!!

Guest's picture
Guest

Very Italy.

Temple's picture
Temple
Activity Score 11337

Not much of an idea, but a lot of cinema. Which is very very good.

Guest's picture
Guest

Ballooney!

talkingisfree's picture
talkingisfree
Activity Score 2712

I don't like the way it has been directed but it all makes sense and the end is good. Nice

Robwanali's picture
Robwanali
Activity Score 132

coolness

love what you do and do what you love

Yarp's picture
Yarp
Activity Score 385

Nice.

Guest's picture
Guest

Bad yellow on the balloons ruins the spot. Should have been fixed in post.

alausa's picture
alausa
Activity Score 1420

Cool.

Advertisement