Marmara Brandy: New Armenian cartoon
For promoting Armenian brandy “Marmara” we created a site where the visitors could grow their own brandy. The player planted a vine, fought rodents, gathered the harvest and made his own blending. After filling the bottle of Marmara on the site the participant could change it for a real bottle of Armenian brandy. To advertise that game there was released a network commercial created in the style of beloved of all Armenian cartoons shot by “Armenfilm” in the 80s. The virus was introduced as their longed-for sequel.
Advertising Agency: Voskhod, Yekaterinburg, Russia
Creative Director: Andrey Gubaydullin
Art Director: Vladislav Derevyannykh
Copywriters: Aleksandr Parkhomenko, Evgeny Primachenko
Illustrator: Natalia Belikova
Aired: October 2009