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Marmara Brandy: New Armenian cartoon

For promoting Armenian brandy “Marmara” we created a site where the visitors could grow their own brandy. The player planted a vine, fought rodents, gathered the harvest and made his own blending. After filling the bottle of Marmara on the site the participant could change it for a real bottle of Armenian brandy. To advertise that game there was released a network commercial created in the style of beloved of all Armenian cartoons shot by “Armenfilm” in the 80s. The virus was introduced as their longed-for sequel.

Advertising Agency: Voskhod, Yekaterinburg, Russia
Creative Director: Andrey Gubaydullin
Art Director: Vladislav Derevyannykh
Copywriters: Aleksandr Parkhomenko, Evgeny Primachenko
Illustrator: Natalia Belikova
Aired: October 2009

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6 comments

Guest's picture
Guest

COOL!!!

Reality Check's picture
Reality Check
1801 pencils

Weird, frivolous, and impossible to dislike.

capywriter's picture
capywriter
5511 pencils

different...

Hibon's picture
Hibon
3731 pencils

Yes... this is different. Something i like on this campaign maybe because is too "naive".

Simple ideas are the best !

dollypoppin's picture
dollypoppin
1423 pencils

Wow, really entertaining for me. Brings me back to my kiddie days.

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"Nihil sub sole novum"

AssassinX's picture
AssassinX
1329 pencils

Well that planting grape game...

...acutally is not a new idea in Asia.
Two years ago many brands also did something similar in China, eg. Lay's potato crisps.

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