Maple Leaf Foods: Doing the dishes

Advertising Agency: john st., Toronto, Canada
Creative Directors: Stephen Jurisic, Angus Tucker
Copywriter: Jacob Greer
Art Director: Denver Eastman
Agency Producer: Anna Neilson
Account Service: Amelia MacGregor, Heather Crawley
Brand Experience / Planning: Allison Coggins
Directors: Will Beauchamp, Jamie Cussen
Production Company: Aircastle Films
Executive Producers: Will Beauchamp, Jamie Cussen
Line Producer: Lauren Corber
Editorial: Aircastle Films
Editor: Anne Feldman
Post Production: Susan Armstrong / Aircastle Films
Casting: Jigsaw Casting
Casting Director: Shasta Lutz


monoliz's picture
1326 pencils

campaign with solid message for their target. good

kleenex's picture
34654 pencils

YESSS Bacon is that powerful!!

certaintly's picture
4056 pencils

horrible execution of an ok idea

miko1aj's picture
3098 pencils

it's not ok idea. It's great idea for campaign. Simple, clear, little bit funny. It's not absurdish as Skittles or Old Spice but still – enjoyable.
As a vegetarian i can only say – it's pity that's for bacon :)

Eduardo Mergener's picture
Eduardo Mergener
134 pencils

I think it's right on target. Moms love to buy what they think their kid will love, and that's the exact message it sends without being too obvious about it.

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