00:00
NewerOlder

Magistral: Snowman

Now you cann wash up in cold water.

Advertising Agency: Grey, Buenos Aires, Argentina
Executive Creative Directors: Pablo Gil, Sebastián Garín
Creative Director: Daniel Fierro
Copywriter: Hernán Kritzer
Copywriter: Rodrigo Greco
Art Directors: Matías Aguilú, Tomy Duhalde, Lisandro Cardozo
Director: Andrés Salmoyragui
Agency Producer: Topo Barrios, Negro Ibañez
Additional credits: Belén Fagalde, Jorge Villar, Simón Dukar
Published: February 2010

20 comments

dievill's picture
dievill
153 pencils

Excelente idea y dirección de arte.

miko1aj's picture
miko1aj
3098 pencils

Oh my. This is fabulously crafted, but seriously – is there anyone who wants to wash in cold water? Except scouts maybe? Strange insight, although great looking ad.

ludantmor's picture
ludantmor
10 pencils

Yes man, every woman knows that if her wash dishes with hot water could destroy her hands

bknowlden's picture
bknowlden
3647 pencils

The message got lost for me. It was nice, but just didn't do it.

ReDorkulator's picture
ReDorkulator
58 pencils

Brilliant execution to a strange concept.

sirvan's picture
sirvan
29870 pencils

So much effort for such a weak connection to the insight.

+++

"I love some things, and don't love some other things."

supertav08's picture
supertav08
204 pencils

funny, nice direction and execution but not a great idea

supertav08's picture
supertav08
204 pencils

funny, nice direction and execution but not a great idea

monsieurange's picture
monsieurange
520 pencils

Un poco machista, pero me agrada, buena vuelta le sacaron al concepto.

KubaLibre's picture
KubaLibre
77 pencils

Nice art direction, but noone will remember what brand was the commercial for...

whatthefudge's picture
whatthefudge
1268 pencils

Poor Frosty... Now I can't do the dishes without crying.

IRONWORKS's picture
IRONWORKS
222 pencils

VERY GOOD!

fakkke's picture
fakkke
2 pencils

DONE - 2004 - RENAULT CLIO - ARGENTINA
'http://www.youtube.com/watch?v=XyMVAGoGTXo

Keep working hard you guys!!!

dr_alfonso_bremel's picture
dr_alfonso_bremel
179 pencils

How is this ad a copy of that one?

dr_alfonso_bremel's picture
dr_alfonso_bremel
179 pencils

In many countries people have the habit of doing the dishes with hot water because it works better. Magistral is from Argentina, one of those countries. This product claims to cut the grease in cold water as well as in hot water.
This is very good.

robertongos's picture
robertongos
2 pencils

dr alfonso bremel no puede autocomentarse su propio aviso es un grasa...

Guest's picture
Guest

Very Good!

Guest's picture
Guest

me gustó :)
capaz coincido con algunos otros comentarios... es medio machista, y capaz después de verlo cueste recordar que es de Magistral... a veces recordás bien el comercial y te cuesta recordar la marca
Aún así, me gustó mucho la idea, la dirección, los colores, muy bueno. Felicitaciones!

atb2005's picture
atb2005
13567 pencils

Maybe the spot was a tad too long, but it was great nonetheless. At first, you have no idea what this is about and it's precisely that that makes you wanna watch the entire commercial (to see the ending). I think women would love this: the beautiful sentiment(s) expressed, the touching slightly haunting music, and, of course, the product!

Guest's picture
Guest

exelenteee!!

Log in or register to post comments