Magistral: Snowman
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Now you cann wash up in cold water.
Advertising Agency: Grey, Buenos Aires, Argentina
Executive Creative Directors: Pablo Gil, Sebastián Garín
Creative Director: Daniel Fierro
Copywriter: Hernán Kritzer
Copywriter: Rodrigo Greco
Art Directors: Matías Aguilú, Tomy Duhalde, Lisandro Cardozo
Director: Andrés Salmoyragui
Agency Producer: Topo Barrios, Negro Ibañez
Additional credits: Belén Fagalde, Jorge Villar, Simón Dukar
Published: February 2010
20 Comments
Excelente idea y dirección de arte.
http://diegovillalba-chinaski.blogspot.com/
Oh my. This is fabulously crafted, but seriously – is there anyone who wants to wash in cold water? Except scouts maybe? Strange insight, although great looking ad.
http://www.mixcloud.com/miko1aj/
Yes man, every woman knows that if her wash dishes with hot water could destroy her hands
The message got lost for me. It was nice, but just didn't do it.
--
brandon
www.brandonknowlden.com
Brilliant execution to a strange concept.
So much effort for such a weak connection to the insight.
+++
"I love some things, and don't love some other things."
funny, nice direction and execution but not a great idea
funny, nice direction and execution but not a great idea
Un poco machista, pero me agrada, buena vuelta le sacaron al concepto.
Nice art direction, but noone will remember what brand was the commercial for...
Poor Frosty... Now I can't do the dishes without crying.
VERY GOOD!
DONE - 2004 - RENAULT CLIO - ARGENTINA
'http://www.youtube.com/watch?v=XyMVAGoGTXo
Keep working hard you guys!!!
How is this ad a copy of that one?
Dr. Alfonso Bremel
In many countries people have the habit of doing the dishes with hot water because it works better. Magistral is from Argentina, one of those countries. This product claims to cut the grease in cold water as well as in hot water.
This is very good.
Dr. Alfonso Bremel
dr alfonso bremel no puede autocomentarse su propio aviso es un grasa...
Very Good!
me gustó :)
capaz coincido con algunos otros comentarios... es medio machista, y capaz después de verlo cueste recordar que es de Magistral... a veces recordás bien el comercial y te cuesta recordar la marca
Aún así, me gustó mucho la idea, la dirección, los colores, muy bueno. Felicitaciones!
Maybe the spot was a tad too long, but it was great nonetheless. At first, you have no idea what this is about and it's precisely that that makes you wanna watch the entire commercial (to see the ending). I think women would love this: the beautiful sentiment(s) expressed, the touching slightly haunting music, and, of course, the product!
exelenteee!!