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MADD: Lenny

MADD Canada has launched Campaign 911 - a nation-wide campaign designed to encourage and empower the Canadian public to call 911 to report suspected impaired drivers. There have always been those who believe that they can get away with driving impaired. But even more dangerous are those who share their theories about how to drive impaired at parties, gatherings, and, more recently online. To raise awareness for Campaign 911 and to stress how important it is that people call to report impaired drivers, we created a talk show were so-called impaired driving “experts” could share their theories about how they beat the system. The ads culminate by reminding the audience “there are a lot of idiots out there” and ask them to help us keep them off the road by calling 911.

Advertising Agency: TBWA Toronto, Canada
Executive Creative Director: Anthony Wolch
Creative Director/Writer: James Ansley
Art Director: Denise Cole
Agency Producer: Nadya MacNeil
Account Director: Helen Winfield
Director: Adam Massey
Production Company: Holiday Films, Toronto
Executive Producers: Derek Sewell, Josefina Nadurata
Line Producer: Tim Corrigan
Director of Photography: Barry Parrell
Editor & Company: Brian Noon, Traffik Edit, Toronto
Sound Design: Julian Rudd, Vapor Music, Toronto

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2 comments

satrianee's picture
satrianee
3748 pencils

right with you team... nice casting, good idea, good execution.

GMAN's picture
GMAN
336 pencils

Great, brilliant

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