Macy's: Screamers

Enlisting superstar performer Justin Bieber, “Screamers” spins America’s obsession with the pop star into a humorous tale of unexpected encounters as he makes his way to Macy’s for Black Friday. The spot calls attention to Macy's midnight opening, as well as to an exclusive gift set for Bieber’s fragrance Someday, available only at Macy’s. Proceeds from the gift set will be donated to The Make-A-Wish Foundation.

Production Company: Hungry Man, Inc.

Advertising Agency: JWT, New York, USA
Chief Creative Officer: Peter Nicholson
Executive Creative Director: Matt MacDonald
Creative Directors: Craig Love, Shayne Millington
Planner: Jonathan Fletcher
Director of Brand Production: Sergio Lopez
Executive Producer: Robin Feldman
Senior Producer: Holly Otto
Director of Music and Radio Production: Paul Greco
Account Executives: Angela Rebong Brown, Elizabeth Fitzgerald
Business Director: Claire Capeci
Director: Hank Perlman
Editorial Company: PS260
Editors: Robert Ryang, Dustin Stephens
Post Production: Brand Name
Telecine: The Mill
Audio Company: Sound Lounge
Media Agency: MEC

November 2011


Chris and Mo's picture
Chris and Mo
26 pencils


atb2005's picture
13561 pencils

I can't believe that 70+ people have already liked this on facebook. Men or women or both?

Nike Diesel's picture
Nike Diesel
13431 pencils

And kids maybe?

andylefty's picture
4537 pencils

Eh don't mind it.

RonVerse's picture
207 pencils


tracyzhang's picture
133 pencils

I still prefer Kohl's Rebecca Black Friday ad better. JB just can't act!

Baelin's picture
273 pencils

I'm obviously not the target audience. Man, that was annoying.

(Heh-heh. Eau de Bieber)

Dharmesh aka danny's picture
Dharmesh aka danny
334 pencils

Only for expressions...

Dharmesh Padia

whitekaras's picture
115 pencils

I laughed. Yes, I laughed out loud.

jponino's picture
601 pencils

too easy... bad acting from this piece of sh.t that is bieber
i would have expect more from jWT

Nike Diesel's picture
Nike Diesel
13431 pencils

Funny, and nice idea.
Too bad acting effed it up.

kleenex's picture
38932 pencils


REC's picture
24 pencils

First yell out of sync.

stickynotes's picture
1094 pencils

doesn't make sence that his driver is all freaking out as well.

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