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Weave your magic

Published/Aired: 
June 2013
Description: 
Advertising Agency: Wieden + Kennedy, New York, USA
Executive Creative Directors: Tony Davidson, Kim Papworth
Creative Directors / Art Directors / Copywriters: Dan Norris, Ray Shaughnessy
Agency Producer: Matthew Ellingham
Account Supervisors: Helen Foulder, Will Acha
Producer: Zeno Campbell-Salmon
Director: Scott Lyon
Editor: Art Jones
Sound Design / Arrangement: Aaron Reynolds At Wave
Post Production: The Mill
Music: Alex Baranowski
Account Manager: Angharad Thomas
Planner: Jennifer Lewis
Director Of Photography: John Mathieson
Editing Company: Work Post
Production Company: Outsider London

Comments (10)

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Highest Rated

Spoonfeederxxx11's picture
Spoonfeederxxx11
Activity Score 184

This ad does nothing for me, but what it does do is make you hungry, which I guess is what it is supposed to do...

Worthy of a Cannes?

No!

CrackerJackWorks's picture
CrackerJackWorks
Activity Score 18562

beautiful

kleenex's picture
kleenex
Activity Score 43505

great filming.

certaintly's picture
certaintly
Activity Score 3994

pretty boring

nice concept though

monoliz's picture
monoliz
Activity Score 1304

production is great, in my opinion they could compress it to half leaving behind not-that-much-magical parts of film.

uncertaintly's picture
uncertaintly
Activity Score 223

great images. Makes me salivate. But butter... ?

Yuxin's picture
Yuxin
Activity Score 64

nice film

arnwald's picture
arnwald
Activity Score 52

Good copy, great voice.

_bradhall's picture
_bradhall
Activity Score 17

When an ad for butter can put a jaded ad audience in a trance, it's a winner. Wow.

freakyhash's picture
freakyhash
Activity Score 12

i want lurpak now...

Spoonfeederxxx11's picture
Spoonfeederxxx11
Activity Score 184

This ad does nothing for me, but what it does do is make you hungry, which I guess is what it is supposed to do...

Worthy of a Cannes?

No!

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