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Lurpak: Weave your magic

Advertising Agency: Wieden + Kennedy, New York, USA
Executive Creative Directors: Tony Davidson, Kim Papworth
Creative Directors / Art Directors / Copywriters: Dan Norris, Ray Shaughnessy
Agency Producer: Matthew Ellingham
Account Supervisors: Helen Foulder, Will Acha
Producer: Zeno Campbell-Salmon
Director: Scott Lyon
Editor: Art Jones
Sound Design/Arrangement: Aaron Reynolds At Wave
Post Production: The Mill
Music: Alex Baranowski
Account Manager: Angharad Thomas
Planner: Jennifer Lewis
Director Of Photography: John Mathieson
Editing Company: Work Post
Production Company: Outsider London

10 comments

CrackerJackWorks's picture
CrackerJackWorks
14533 pencils

beautiful

kleenex's picture
kleenex
34165 pencils

great filming.

certaintly's picture
certaintly
4056 pencils

pretty boring

nice concept though

monoliz's picture
monoliz
1326 pencils

production is great, in my opinion they could compress it to half leaving behind not-that-much-magical parts of film.

uncertaintly's picture
uncertaintly
225 pencils

great images. Makes me salivate. But butter... ?

Yuxin's picture
Yuxin
66 pencils

nice film

arnwald's picture
arnwald
52 pencils

Good copy, great voice.

_bradhall's picture
_bradhall
17 pencils

When an ad for butter can put a jaded ad audience in a trance, it's a winner. Wow.

freakyhash's picture
freakyhash
12 pencils

i want lurpak now...

Spoonfeederxxx11's picture
Spoonfeederxxx11
186 pencils

This ad does nothing for me, but what it does do is make you hungry, which I guess is what it is supposed to do...

Worthy of a Cannes?

No!

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