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Lucozade Sport Conditions Zone: The Heat

Advertising Agency: Grey, London, UK
Creative Director: Darren Wright
Copywriter: Alex Tizard
Art director: Jonathan Rands
Account team: Sarah Jenkins, Eleni Sarla, Louisa Rhodes, Rosalie Jones
Agency producer: Rebecca Pople
Agency Assistant Producer: Jennifer Gillen
Creative producer: Freya Thompson
Planner: Matt Tanter
Media agency: Mediacom
Media planner: David Munt
Production company: Partizan
Director: Chris Cairns
VFX: Time Based Arts
3D Artist : Oscar Gonzales
Editor: Ross Hallard / Chris Cairns
Post-production: Time Based Arts
Narrator: Benedict Cumberbatch
Audio post-production: Strings and Tins / Soho Studios

3 comments

damnson's picture
damnson
8192 pencils

Not feeling it.

An axe murderer of ads.

sacrilegend's picture
sacrilegend
2319 pencils

Certainly was beautiful, but it misses the mark for me. The melting motif doesn't convey an inability to handle certain conditions — not statically, anyway. Perhaps if the guy was in motion.

kleenex's picture
kleenex
32266 pencils

Nice melting, but not for me.

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