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Lucky: Lucky you

Advertising Agency: TRY Reklamebyrå, Oslo, Norway
Creative Director: Kjetil Try
Art Director: Thorbjørn Ruud
Copywriter: Petter Bryde
Director: Joachim Trier/Moland Film
Aired: September 2008

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13 comments

Wordnerd's picture
Wordnerd
6662 pencils

erm... kinda cute but disappointing at the end. all the analogies were much more exciting than scratching a stupid lottery ticket

pacciotti's picture
pacciotti
19 pencils

yeah, but that was probably the client talking. nevertheless it's beautiful. me like it.

sneakyhands's picture
sneakyhands
1857 pencils

looks fake as hell. i'd rather have a head than an office plant that looks like a clover. oh and pregnancy scares me.

geek's picture
geek
41 pencils

How realistic can you make a 4-leaf clover head look? Good ad guys, it was a joy to watch!

OMaxweller's picture
OMaxweller
79 pencils

I like the whole clover head execution. However, I agree some of the analogies are weird (ie, two people in bed, pregnancy..). I think its really clever... nice job.

askon's picture
askon
433 pencils

I liked it, song has been used before... forget where.

-- 9 out of 10 dentists agree that most people will believe any statistic you throw at them.

TruthMatters's picture
TruthMatters
8 pencils

the National Lottery in Norway, provides us with an imaginative play on the concept of luck http://theinspirationroom.com/daily/2008/do-you-feel-lucky-in-norway/

mark3r's picture
mark3r
1940 pencils

This is plain good! Nice production job.

:::MARK3R:::

CGilb09's picture
CGilb09
572 pencils

I really like it. Good job.

Tweet tweet: @ThisAbility

silenciorn's picture
silenciorn
153 pencils

Excellent execution... but... didn't this people finished with all of their luck?

si fai il mio nome, non ci sono più...

xenia's picture
xenia
10 pencils

I think the idea is good and well represented. the song has been used before in ads (UPS the white board) and it was probably more accurate then since the group is the postal service.

Soo's picture
Soo

the song that's used is The Postal Service - Such Great Heights

Soo's picture
Soo

the song that is used in this commercial: The Postal Service - Such Great Heights

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