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Love of Pink by Lacoste: Hearts

Advertising Agency: CBGREY, Paris, France
Executive Creative Director: Andrea Stillacci
Art Director: Mathilde Carpentier
Copywriter: Baptiste Thiery
Head of TV: Agathe Michaux-Terrier
Production Company: Irene Paris
Director: Paul Gore
Music: Come Wander With Me
Singer: Emily Satt.
Aired: January 2009

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22 comments

Guest's picture
Guest

the sudden cut between the bursting of the last bubble and the shot of the perfume is very uncomfortable.
You'd think the transition would be seamless!

Guest's picture
Guest

Yeah u are right, i would have put the fragance will it is exploding. i wouldnt make another shot, besides it is motion graphics

Guest's picture
Guest

the sudden cut between the bursting of the last bubble and the shot of the perfume is very uncomfortable. You'd think the transition would be seamless!

Guest's picture
Guest

First time i see an idea in a fragrance commercial...Good job !

miko1aj's picture
miko1aj
3097 pencils

Usually I don't like flaunty, baroque, proud ads of fragrances but this one is simply great. Girl's naturally beautiful, everything is clean and fresh. It's not unveiling of somenthing completely new, but I enjoined it. Very good work.

Nanel's picture
Nanel
283 pencils

beautiful

Guest's picture
Guest

Looks like half the time that she's farting those bubbles.

And well... all I could think was 'one in the pink, the other in the stink.' but hey, they know their target market...

Guest's picture
Guest

yeah the world needs more scawny models slow-mo strolling down the street... "never" seen that before! Yet more 'look like this / smell like this' and be beautiful shit - was the attractive model for men? Or simply to give women yet another dose of 'you need this to be beautiful / popular, etc'?
Feel bad about yourself? No boyfriend? Want to be chirpy and happy all the time?

Buy our 'pink water' and you'll be fine.

Guest's picture
Guest

well...you just discover what's advertising..

Guest's picture
Guest

no, it's a rant against boring, seen-a-million-times advertising. Seriously, nobody can come up with a different way to sell perfume? Yawn.

Guest's picture
Guest

Fragance like no other. Hahaha.
Beautiful shots, beautiful model, beautiful commercial.

Guest's picture
Guest

1. look away from screen
2. let go of penis
3. think beyond what you want to do to the model
4. realise the ad is boring, overdone and pointless

Guest's picture
Guest

What a stunningly boring and nauseating ad... that song is horrible, the model is vacuous, everything is vomit-inducing girly girl slop.

Who is their target market? Barbie dolls?

Love this indsutry - only about making women feel bad about themselves and pushing the 'live a princess rom-com fantasy' so they'll buy some over priced scented water.

Guest's picture
Guest

Delicate, fresh. I enjoyed it

Guest's picture
Guest

made me want to try the perfume...isn't that the idea? If not, then it should be.

Crave's picture
Crave
95 pencils

beautiful model, beautiful ad!

Guest's picture
Guest

it´s so beautiful yea but, the most important is that this is funcionally

freakart's picture
freakart
534 pencils

nice

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Guest's picture
Guest

nice what? Tits?

Guest's picture
Guest

cool..

Guest's picture
Guest

just woundering would you buy the product if the girl was over weight and not attractrive?
because if it would stop you then adverts will never change

Guest's picture
Guest

Very nice.
Calmed, refreshing, to enjoy

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