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Lotus Original Caramelised Biscuits: Lotus Craving cup

In Belgium we have a good habit of eating something sweet with our coffee. Preferably a Lotus caramelised biscuit. Lotus Bakeries now has the ambition of turning this Belgian habit into a worldwide way of drinking coffee. They start the new international campaign during the world expo in Shangai, showing coffee and Lotus as a perfect match. In their homecountry, Lotus Bakeries already started a nationwide tv-campaign reminding everyone it’s best to have a lotus caramelised biscuit (speculoos) when you’re drinking your coffee. To make this stop motion animation as real as possible, it was shot at 24 frames per second instead of the more common 12 frames.

Advertising Agency: Duval Guillaume Brussels, Belgium
Creative Director: Katrien Bottez, Peter Ampe
Art Director: Sven Van Hooydonck
Copywriter: Geerard Van de Walle
TV Producer: Marc Van Buggenhout, Emily Rammant
Production Company: Beast Animation
Director: Beast
Animation Producer: Ben Tesseur, Steven De Beul
Aired: April 2010

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11 comments

capywriter's picture
capywriter
5511 pencils

Fun and marvelous animation. Great detail in the end when you see the vapour as a sign of relief ;)

MJStinson77's picture
MJStinson77
601 pencils

Nice. Well executed.

www.mandyjunestinson.com | ninjabread.wordpress.com | wordjones

Brainshow's picture
Brainshow
6 pencils

Very Nice, marketing positioning and execution

brainshow

Adaddicted's picture
Adaddicted
3435 pencils

the name is good for an air freshner and the shape is like dog biscuit but the execution is real fun!

withalltherespects

Marlus Lau's picture
Marlus Lau
1806 pencils

Great animation! Good ad!

Viranica's picture
Viranica
230 pencils

ooooo so sweet. I like the smartness.

jackmoore257's picture
jackmoore257
203 pencils

Very well done.

kalpesh78's picture
kalpesh78
2580 pencils

nice execution but i'm wondering if the pencil could have been used to get the biscuit in the first place.

Problem with the script.

ideas....30 minutes nahi toh free.

Shingo's picture
Shingo
406 pencils

excellent =)

deuBleuDi's picture
deuBleuDi
265 pencils

relief :) I like the brand, the taste and the ad :)

v0the0kwc's picture
v0the0kwc
141 pencils

BRAVO~~~!!!

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