Lotto 6/49: Fly Fishing

Our task was to refresh the brand, while staying true to this core essence: A carefree, euphoric existence enabled by Lotto 6/49 both in the moment of winning and every moment that comes after it. We called this state... Cloud 649.

Advertising Agency: MacLaren McCann Toronto, Canada
Group Creative Directors: Nancy Crimi-Lamanna, Frank Lepre
Creative Director: Sean Davison
Art Director: Vic Bath
Copywriter: Rana Chatterjee
Agency Producer: Angy Loftus
Production Company: Holiday Films
Director: Luis Gerrard
DOP: Sonnel Velazquez
Executive Producer: Derek Sewell
Producer: Kelly King
Editor: Mick Griffin @ Rooster
Aired: December 2010


CuriousPencil's picture
4227 pencils

This was a brand refresh?

CommandZ's picture
2482 pencils

I'm not familiar with the old brand work enough to weigh in on the difference. Nice juxtaposition of winning (audio) and the pay off (visual).

Guest's picture

Great stratterjee.

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