Lotto 6/49: Fly Fishing

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Our task was to refresh the brand, while staying true to this core essence: A carefree, euphoric existence enabled by Lotto 6/49 both in the moment of winning and every moment that comes after it. We called this state... Cloud 649.

Advertising Agency: MacLaren McCann Toronto, Canada
Group Creative Directors: Nancy Crimi-Lamanna, Frank Lepre
Creative Director: Sean Davison
Art Director: Vic Bath
Copywriter: Rana Chatterjee
Agency Producer: Angy Loftus
Production Company: Holiday Films
Director: Luis Gerrard
DOP: Sonnel Velazquez
Executive Producer: Derek Sewell
Producer: Kelly King
Editor: Mick Griffin @ Rooster
Aired: December 2010

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3 Comments

4273 pencils

CuriousPencil | Tue, 2010-12-14 08:15

This was a brand refresh?

1580 pencils

CommandZ | Tue, 2010-12-14 10:30

I'm not familiar with the old brand work enough to weigh in on the difference. Nice juxtaposition of winning (audio) and the pay off (visual).

Guest | Tue, 2010-12-14 14:42

Great stratterjee.

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