L'Oreal / Men Expert: The Expert

Advertising Agency: VCCP, USA
Agency Producer: Will Edridge
Copywriter: Colin Bryne
Art director: Jim Capp
Planner: Simon Gregory
Media Agency: ZenithOptimedia
Production Company: Crossroads Films
Director: Russel Bates
Post-production: Absolute Post
Audio post-production: Wave Studios

August 2011


Nude Copy's picture
Nude Copy
1054 pencils

similar to dove evolution commercial

atb2005's picture
13561 pencils

It's meant to be a spoof of the Dove commercial.'s picture
22 pencils

The Facebook Page looked interesting. Too bad the url doesn't work!

TexasH's picture
365 pencils

I'm on a horse.

Temple's picture
11323 pencils

5 to 3 years ago, we had the mini site frenzy. Now, companies are throwing money into that bottomless pit of the FaceBook company page. Hey company boys, here's a little secret: by making the trillionth FB page, you are not "riding the wave" anymore. Save this good money and put it into ambient media or even google ads if you want so much to live digitally.

Hammad S's picture
Hammad S
484 pencils

True say

Hammad S's picture
Hammad S
484 pencils

Buuuuuuut, it's telling me it's all fake. Is that the point? Looking perfect is fake? All the product does is cover up the truth? I'm actually ugly.......

dollypoppin's picture
1423 pencils

I like it but why do I get the feeling that this ad is trying to be "old spice-ish". Hm...

"Nihil sub sole novum"

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