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L'Oréal: Happy hair day

Advertising Agency: bleublancrouge, Canada
Client servicing: Ève-Marie Boutet
Creative Director: Gaëtan Namouric
Creation: Valérie Forget, Sébastien Deland, Frédéric Roux
Production House: Police
Producer: Lisa Arduini
Director, stop-motion artist: Valérie Dupras
Music producer: Joss Dumas
Composers: Charlie Dalin, Niko Wasterlain
Studio: 4 Monkeys, Paris

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23 comments

white widow's picture
white widow
133 pencils

This is bad...

jhonnyvic's picture
jhonnyvic
39 pencils

very sad hair day with music and dance. ¿where is the colors? the trees scare

vurtomatic's picture
vurtomatic
364 pencils

Wow ... this is like the hair blocking your shower drainage come alive.

nice gaijin's picture
nice gaijin
815 pencils

hair dolls? It's like a creepy wookiee stalker party O_O

512's picture
512
212 pencils

nice pictures, very funny. but the music is ... äh... interesting ;-)

manga's picture
manga
111 pencils

creepy hair day..but at least a different idea for haircare

iT-iS-i's picture
iT-iS-i
1721 pencils

Utter clutter... Takes away more than it does giving.

Who turned the world upside down?

:: Put your ears against the ground so i can walk over what you heard::

muscus's picture
muscus
94 pencils

crap like this is not expected and accepted from a top brand like Loreal. eventhough the concept is good but the execution sucks big time.

young one's picture
young one
56 pencils

scarry hairy

valentinagomez's picture
valentinagomez
14 pencils

HATE IT....

agraciotti's picture
agraciotti
22 pencils

try to be cute and got scary. Horrible.

Syd's picture
Syd
74 pencils

Oh Gross!!!!!

mondo's picture
mondo
142 pencils

what the...¿?¿

Corner Store's picture
Corner Store
229 pencils

I think it's great, it made me smile :)

teenie's picture
teenie
1894 pencils

I thought Publicis had l'Oreal...?

adhopper's picture
adhopper
26 pencils

Creepy, but still a bit cute

mak_dez's picture
mak_dez
8 pencils

lame

whitespace's picture
whitespace
1953 pencils

scary... though I'm quite sure it would work well in Japan.

SeanMartin's picture
SeanMartin

What a pity that the only bright spot of colour comes in the packaging shot at the end. When I looked at the thumbnail, I thought, "Oh great, another Tim Burton wannabe". But somehow they took a visual concept and made it monochromatic and boring. Was there anything truly happy about this?

XLCowBoy's picture
XLCowBoy
6 pencils

I too thought it was a Tim Burton-inspired bit of work. Doesn't work for the product though... maybe for some drainage blocking thing.

tr3n00ps's picture
tr3n00ps
78 pencils

The trees should move too and the whole thing should be shorter.

Dusan Zica's picture
Dusan Zica
116 pencils

so naive.

xhp's picture
xhp
543 pencils

Hahaha omg so crazy

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