Lopez Murphy for President: The truth

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Advertising Agency: Savaglio TBWA, Buenos Aires, Argentina
Creative Director: Ernesto Savaglio
Art Director: Pablo Carrera
Copywriter: Alexis Álvarez

Your rating: None Average: 9.7 (56 votes)

Comments

oligofree's picture

The first time I saw this ad... more than 1 year ago... I was amazed. Today I'm thankful!!

--
It's My Job To Keep Punk Rock Elite

this is a perfect 10! I've seen the idea in Cannes the year it won and I'm still amazed with its strength..

prozac_republic's picture

clarice lispector.

добро пожаловать и наслаждается!
The Prozac Republic®

the writing is superb.
i'm not sure if the idea is crystal clear or whether it sheds new light on the political discourse, but as a 30/60? piece of communication, it's superbly crafted.

this is perfect

amelie soundtrack

One of the best ads I´ve ever seen!!! Argentina is by far the most creative country in the advertising world. I say thank you for this kind of ideas.

interesting, but wasn't it contraproductive?
I was about to stop watching, except for the bar below the video telling me we're only halfway there. but there's no such bar on a TV screen.
and I hope it sounded better in spanish, because it was a bit shaky in the first direction (it definitely takes a great writer to accomplish this twist of meaning, though)

http://checkthistrick.blogspot.com
*the best skate/snow/surfing videos and pictures.
*updated daily!

I heard that it was only shown in cinema's so people couldn't leave or change channels half way.

Very deserving of all praise and awards.

BUENA PABLITO!

it magnifies writing.

Argentina is brilliant!

Very good work Alex !!!

direct message, I never seen one like this before, keep up the good work

Corbeen's picture

one of the best ever done. I cant believe that this is actually translation ....

It gives me goosebumps.
I love it, a great work indeed!

Absolutely awesome. A perfect example of what advertising should do.
--
brandon

www.brandonknowlden.com

WOWZA, true. When its good, it freakin' rocks!

la ame..! ernesto sos un groso.

> "lame...! earnestly, so gross."

i disagree. i think it's quite okay.

Lame Ernesto lame, sos grasa!

Cómo se ve que no lo conocen, ese gordo no escribe algo así ni en pedo.

Gold or Grand Prix, I'm not sure…great work

fersvax's picture

I received it in an bulk email 5 years ago.

hmmm......
and good use of music too.

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