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Lopez Murphy for President: The truth

Advertising Agency: Savaglio TBWA, Buenos Aires, Argentina
Creative Director: Ernesto Savaglio
Art Director: Pablo Carrera
Copywriter: Alexis Álvarez

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26 comments

oligofree's picture
oligofree
288 pencils

The first time I saw this ad... more than 1 year ago... I was amazed. Today I'm thankful!!

--
It's my job to keep punk rock elite

twelve_noon's picture
twelve_noon
617 pencils

this is a perfect 10! I've seen the idea in Cannes the year it won and I'm still amazed with its strength..

prozac_republic's picture
prozac_republic
196 pencils

clarice lispector.

добро пожаловать и наслаждается!
The Prozac Republic®

добро пожаловать и наслаждается!
The Prozac Republic®

Guest's picture
Guest

the writing is superb.
i'm not sure if the idea is crystal clear or whether it sheds new light on the political discourse, but as a 30/60? piece of communication, it's superbly crafted.

Gest's picture
Gest

this is perfect

Guest's picture
Guest

amelie soundtrack

florrock's picture
florrock
2 pencils

One of the best ads I´ve ever seen!!! Argentina is by far the most creative country in the advertising world. I say thank you for this kind of ideas.

andrej dwin's picture
andrej dwin
939 pencils

interesting, but wasn't it contraproductive?
I was about to stop watching, except for the bar below the video telling me we're only halfway there. but there's no such bar on a TV screen.
and I hope it sounded better in spanish, because it was a bit shaky in the first direction (it definitely takes a great writer to accomplish this twist of meaning, though)

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hdizzle's picture
hdizzle
50 pencils

I heard that it was only shown in cinema's so people couldn't leave or change channels half way.

Very deserving of all praise and awards.

Inviro's picture
Inviro

BUENA PABLITO!

Guest's picture
Guest

it magnifies writing.

Cadi's picture
Cadi

Argentina is brilliant!

Billon's picture
Billon

Very good work Alex !!!

orynge's picture
orynge
83 pencils

direct message, I never seen one like this before, keep up the good work

Corbeen's picture
Corbeen
1070 pencils

one of the best ever done. I cant believe that this is actually translation ....

resti's picture
resti

It gives me goosebumps.
I love it, a great work indeed!

bknowlden's picture
bknowlden
3647 pencils

Absolutely awesome. A perfect example of what advertising should do.

klaussnow's picture
klaussnow
1677 pencils

WOWZA, true. When its good, it freakin' rocks!

... its already been done...

rodrigueztincho's picture
rodrigueztincho
8 pencils

la ame..! ernesto sos un groso.

Guest's picture
Guest

> "lame...! earnestly, so gross."

i disagree. i think it's quite okay.

Sopa's picture
Sopa

Lame Ernesto lame, sos grasa!

Cómo se ve que no lo conocen, ese gordo no escribe algo así ni en pedo.

sumbody's picture
sumbody
136 pencils

Gold or Grand Prix, I'm not sure…great work

fersvax's picture
fersvax
1237 pencils

I received it in an bulk email 5 years ago.

FER.

Quink's picture
Quink
234 pencils

hmmm......
and good use of music too.

Guest's picture
Guest

Lopez Murphy did poorly in the campaign, does that mean anything about the effectiveness of the advertisement?

Guest's picture
Guest

amazing. this shows that music really is a powerful median

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