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Loewe: Sound

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Your rating: None Average: 9.3 (181 votes)

Advertising Agency: Scholz & Friends, Berlin, Germany
Creative Directors: Oliver Handlos, Matthias Spaetgens
Art Director: Michael Schmidt
Copywriter: Caspar Heuss
Director: Alex Feil
Production: Element E
Aired: December 2008

97 Comments

Guest's picture

Made me smile.

jsantanaxp's picture 419 pencils

nice111111111

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http://comunique9.blogspot.com

dshott's picture 477 pencils

made me waste a minute and a half of my life

Guest's picture

you're an idiot. and I bet you can't get a job in advertising.

Guest's picture

Check Duncan website link...he don't do advertising.
congratulations to the creative team, this is brilliant.

Guest's picture

Agreed 100%

dshott's picture 477 pencils

Dear charming guests, don't get your knickers in a twist.
I haven't tried to get a job in advertising.
I am not in advertising.
I have a job.
I have an opinion.

Guest's picture

Free advice :
If this comercial made you loose your time, I'll help you to save yours...Don't even try to find a job in advertising and hang on to you actual job.

Guest's picture

Duncan if you had something brilliant to show maybe your comment would be interesting, but you`re obviously not a genius. Sorry.

Guest's picture

You are jealous, and it's show!

Mandark's picture 407 pencils

very very good. made my morning... funny. good work.

"U think it's perfect?! Press delete and start again!"

Guest's picture

Why not capitalize the R in realistic?

zmekyus's picture 120 pencils

this is great job guys...very nicely done...

Guest's picture

well done guys, really amazing!

delithekid's picture 54 pencils

good work.

*

simple is the best.

john doe's picture 1575 pencils

with all respect:
fucking good!

Guest's picture

Amazing !!!!!

Guest's picture

fantastic

kgeiger's picture 6642 pencils

Wow. That was actually quite nice.

Guest's picture

cannes

Shingo's picture 406 pencils

VERY VERY VERY VERY NICE
Great work Guys

niffob's picture 94 pencils

:) Well done. Good work.

Guest's picture
10

Brilliantly simple. Well done

Guest's picture
10

moooolt bó!!

bill_boonie's picture 115 pencils

Loved it!

Guest's picture

Brilliant. Well thought.

Guest's picture

Cannes

Blessed Besse's picture 104 pencils

erotic. powerful. disgraceful.

LOVE,

BLESSED BESSE

bartwhite's picture 80 pencils

Yeah. Can be Cannes.

Guest's picture

really good work.
congratulations guys

DGCS's picture 373 pencils
9

SIMPLE AND FANTASTIC!!!

Guest's picture

der Micha :) gute Sache das! gefällt mir!!!
LG Ben :)

Guest's picture

SUPER! LOVED IT!

Guest's picture

Perfect!! In good portuguese: Ducaralêo

Guest's picture

great great great.

mckeephoto's picture 83 pencils
8

Excellent! I didn't want it to end.

Matt McKee Photography/Photo Illustration
http://www.mckeephotography.com

Guest's picture

great!

Guest's picture

Ticket to Cannes

Guest's picture
10

britsh humor… well done.

Guest's picture
10

Hola, soy Andrea 29 años de Cali Colombia y busca amigos cariñosos escribeme
besos,,,,,

dievill's picture 132 pencils
Senhora Kolossa's picture 493 pencils

light. cruel. brilliant.

john doe's picture 1575 pencils

wtf?

Guest's picture

let's forget the photoshop for a while and think more in the idea?

This isnt an ad for a paint artist... It works, thats it. If you see an idea like this, and the only thing you can see is that its been executed poorly (which is not the case), then you might work with illustration, adobe certification, pizza deliver, or anything that doesnt need to work with the "idea".

Guest's picture

COPY PASTE BBDO ARGENTINA FIAP AND LONDON FESTIVAL 2001

jsantanaxp's picture 419 pencils

where? show me.
i'm curious, want see that!

-------------------------------------------
http://comunique9.blogspot.com

ZorZi's picture 18 pencils
8

Very nice work :-)

Guest's picture
10

Damn... i'm this [ ] size now.

Guest's picture

niceeeee, smells like a lion

Guest's picture

WAO QUE DEL PUTAS GOD JOB

phoamcor's picture 1287 pencils
10

ha ha like it

mark3r's picture 1609 pencils
10

Awards.

:::MARK3R:::

control C's picture 108 pencils

loooooove it... great stuff... its been months since i see something like this...

Guest's picture

Cool, made me smile

Guest's picture

loved it !

Guest's picture

best commercial in a long time!

Guest's picture

great

sneakyhands's picture 1871 pencils

it got me. i was turning up the volume right before they did. you win this round...

gonzohj's picture 103 pencils

Bravo!

Best approach to subject I've seen in a while.

"We are all ignorants, but we don't all ignore the same things..."

Guest's picture

Simply great ... Bravo!

Guest's picture
9

This is dan funny. good work on this one.

Ad blog

Guest's picture
10

MOOOOre!

jeff.emmanuel's picture 149 pencils

SOUNDS LIKE LION!

Jeff

gbl's picture 431 pencils
9

Very nice. Just amazing!

SwordfishMedia's picture 40 pencils
9

Wow!! Now I can understand how a good Dolby Surround System works!! So funny!!!

Senhora Kolossa's picture 493 pencils

grand. phonetique. blabliblablu.

Guest's picture

Bravo,
Can i come in, Sir!

Adaddicted's picture 3417 pencils

Hats off... Oliver & Matthias

withalltherespects

Guest's picture

Heads off Oliver and Matthias

eject's picture 69 pencils
Eugene Chan's picture 18 pencils
8

Bravo!

Guest's picture
9

Loved it, started my day out well! About time someone produced a commercial that was truely entertaining and makes me want to check out the product!!

Guest's picture

It's the greatest, the greatest of all time... clear the shelf as the awards wwill be infinite.

Guest's picture
10

very good!

Guest's picture

i like :)

Guest's picture
7

nice work.......

Guest's picture

ROFL!!!!!

Extremely simple and funny. Well done.

Guest's picture

extremely awesome. Combining great idea, and great execution..
make the viewer felt it sooo real...
good job germany...

nohan's picture 15 pencils

congratulations to creative team, guys this is a brilliant job.

as Matt McKee (Photography/Photo Illustration) says "Excellent! I didn't want it to end" i'm with you :)

Guto Araki's picture 158 pencils

I have to say it is a little bit predictable but still genius. Congratulations. Great commercial.

Guest's picture

Cannes, really.

Guest's picture
1

I'm quite surprised cause people don't remember what happened 10 yrs ago.

1998 cannes
http://www.youtube.com/watch?v=cNlrkOe_mbU

jliopf's picture 72 pencils

what do you mean? the only alikeness is the volume-indicator, the idea is completely different. and this one is at least 11 years better.

sebato's picture 234 pencils

!!!!!!!!!!!

BrianCP's picture 14 pencils
9

Well executed! No suspence!

Guest's picture

awesome and well done

Guest's picture

nice,great job .

Guest's picture

i like it!

Guest's picture

haha! very nice!! clap clap clap!!!!

Emre's picture 27 pencils

wooow super,excellent...

she_kai's picture 223 pencils

to make the word alive

AndrewKings's picture 11 pencils

que linnnndooo!!!! :D

arslan722's picture 83 pencils

EXTRAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAA
"ORDINARY"

20max01's picture 133 pencils

That is so super cool!!! Brilliant idea and great execution.

cammcharg's picture 13 pencils

Congrats, you guys!

:)

Guest's picture
10

me encantó.! lo vi mil veces. me encantó.!

killazol1's picture 320 pencils

great

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