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Living in Peru: Peruvian Dream

Come to Perú while it's still easy.

Advertising Agency: Fahrenheit, Lima, Peru
Creative Director: Ricardo Chadwick
Art Director: Luciano Leone
Copywriter: Ricardo Chadwick
Illustrator: Gonzalo Vera Tudela
Producer: Kike García
Production House: Fat Free Films
Director: Miqy
Audio: Lado B
Post Production: exfera
Published: February 2011

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13 comments

Hiperion's picture
Hiperion
3138 pencils

the world upside down.
Well done

morse's picture
morse
15439 pencils

This ad is sometimes funny, sometimes sad. What it doesn't tell me is why I should go to Peru.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Hiperion's picture
Hiperion
3138 pencils

agree!

atb2005's picture
atb2005
13567 pencils

Jajajaja Very funny. They should have someone redesign their website first, and then make ads.

dadada's picture
dadada
1719 pencils

is a boom economic coming to peru? until now i don't see why i should go live there. other executional point is that people running from the boat are too clean and too dry!

Everybody is creative, be yourself.

Glut's picture
Glut
3947 pencils

Tottaly agree with morse

CuriousPencil's picture
CuriousPencil
4227 pencils

Yup. With morse on this one.

This says "Come to Peru before we start hating you" - a bad idea gone terribly worse.

Norman D's picture
Norman D
3 pencils

too much phylosophy dude, i think is brilliant, a great hook to take you to the website

Temple's picture
Temple
9621 pencils

Walking along Mini counterfeit creative devices does not create great ads. Nothing fresh.

lamoscacojonera's picture
lamoscacojonera
277 pencils

Buena idea mal explotada y ejecutada. Diesel ya tocó el tema de Africa dominando el mundo y películas como el Día de la Independencia (USA inmigrando a México), pero soñar con que es original no cuesta nada. La ejecución se queda a medio camino y sobre todo falsa, ridículo que salgan tan limpios todos. No explica por qué hay que ir a Perú.

Madeinmelmac's picture
Madeinmelmac
116 pencils

A los años mosca cojonera! una vez más poco acertados tus comentarios...ridiculo que salgan tan limpios todos? que hablas broder? en fin... Un aplauso a la gente de fahrenheit por cumplir con el objetivo de: 1) capturar al publico para que visite la web, DONDE ahí te dan razones suficientes para que vengas al Perú. 2) crear una pieza publicitaria con vida propia. Un viral que refresca la apolillada publicidad peruana que todavía solo tiene ojos para medios tradicionales.

MOSCOCOJONERA: me intriga saber que piensas de la campaña de la liga contra el cancer de Y&R?

lamoscacojonera's picture
lamoscacojonera
277 pencils

Take it easy amigo de Fahrenheit, debes aprendes a asimilar las críticas. Si no, no publiques tus trabajos aquí. Mira todos los comentarios y verás que tengo razón.

fabyblue's picture
fabyblue
4 pencils

I enjoy the concept of the world up side down (I'm Peruvian by the way), it's very well done as a an ad but it doesn't have a clear concept of what foreing people can do in Peru.

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