Living in Peru: Peruvian Dream

Average: 7 (38 votes)

Come to Perú while it's still easy.

Advertising Agency: Fahrenheit, Lima, Peru
Creative Director: Ricardo Chadwick
Art Director: Luciano Leone
Copywriter: Ricardo Chadwick
Illustrator: Gonzalo Vera Tudela
Producer: Kike García
Production House: Fat Free Films
Director: Miqy
Audio: Lado B
Post Production: exfera
Published: February 2011

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13 comments

Hiperion's picture
3148 pencils
HiperionWednesday, March 2, 2011 - 10:59

the world upside down.
Well done

morse's picture
11501 pencils
morseWednesday, March 2, 2011 - 12:42

This ad is sometimes funny, sometimes sad. What it doesn't tell me is why I should go to Peru.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Hiperion's picture
3148 pencils
HiperionThursday, March 3, 2011 - 12:09

agree!

atb2005's picture
13639 pencils
atb2005Wednesday, March 2, 2011 - 14:01

Jajajaja Very funny. They should have someone redesign their website first, and then make ads.

dadada's picture
1723 pencils
dadadaThursday, March 3, 2011 - 05:18

is a boom economic coming to peru? until now i don't see why i should go live there. other executional point is that people running from the boat are too clean and too dry!

Everybody is creative, be yourself.

Glut's picture
4083 pencils
GlutThursday, March 3, 2011 - 09:49

Tottaly agree with morse

CuriousPencil's picture
4317 pencils
CuriousPencilFriday, March 4, 2011 - 09:07

Yup. With morse on this one.

This says "Come to Peru before we start hating you" - a bad idea gone terribly worse.

Norman D's picture
3 pencils
Norman DFriday, March 4, 2011 - 10:18

too much phylosophy dude, i think is brilliant, a great hook to take you to the website

Temple's picture
9453 pencils
TempleFriday, March 4, 2011 - 10:42

Walking along Mini counterfeit creative devices does not create great ads. Nothing fresh.

lamoscacojonera's picture
212 pencils
lamoscacojoneraTuesday, March 8, 2011 - 15:30

Buena idea mal explotada y ejecutada. Diesel ya tocó el tema de Africa dominando el mundo y películas como el Día de la Independencia (USA inmigrando a México), pero soñar con que es original no cuesta nada. La ejecución se queda a medio camino y sobre todo falsa, ridículo que salgan tan limpios todos. No explica por qué hay que ir a Perú.

Madeinmelmac's picture
116 pencils
MadeinmelmacThursday, March 10, 2011 - 18:32

A los años mosca cojonera! una vez más poco acertados tus comentarios...ridiculo que salgan tan limpios todos? que hablas broder? en fin... Un aplauso a la gente de fahrenheit por cumplir con el objetivo de: 1) capturar al publico para que visite la web, DONDE ahí te dan razones suficientes para que vengas al Perú. 2) crear una pieza publicitaria con vida propia. Un viral que refresca la apolillada publicidad peruana que todavía solo tiene ojos para medios tradicionales.

MOSCOCOJONERA: me intriga saber que piensas de la campaña de la liga contra el cancer de Y&R?

lamoscacojonera's picture
212 pencils
lamoscacojoneraFriday, March 18, 2011 - 08:57

Take it easy amigo de Fahrenheit, debes aprendes a asimilar las críticas. Si no, no publiques tus trabajos aquí. Mira todos los comentarios y verás que tengo razón.

fabyblue's picture
4 pencils
fabyblueTuesday, March 15, 2011 - 18:26

I enjoy the concept of the world up side down (I'm Peruvian by the way), it's very well done as a an ad but it doesn't have a clear concept of what foreing people can do in Peru.