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Literacy Fondation: Hope
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Advertising Agency: Bleublancrouge, Montreal, Canada
Creative Director: Gaëtan Namouric
Art Director: Frédéric Roux
Copywriters: Maxime Paiement, Gaëtan Namouric
Alt productions, Yan Giroux
Aired: October 2007
Comments
Wow I actually really really like this. Great Idea and writing.
I like this, simple but precise,and makes me feel the victim's feeling.
winner...
Yeah but im reading the bad stuff and hearing the good. How does that make me feel what illiterate people feel?
Had to watch it three times and I think its still confusing...
NO ONE, let me repeat it: not a single person, will read what's on the screen of a TV during an ad break if at the same time a voice seems to be saying it.
this doesn't work at all. especially since it starts with the super and VO being the same.
http://checkthistrick.blogspot.com
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Interesting idea. It is a little hard to follow though.
Really, hard to follow? Really, no one will read this? I don't know what you guys are basing your assumptions on, but they seem a bit skewed. The only fault with this ad is that it's really average. It's probably something I would do if my boss dropped a charity spot in my lap that was due in a couple hours.
sooooo cool!
very nice solution to make a copy ad for both illiterates and literates.
chapeau!
Like it.
Es la clase de peli que cuando la veo en el shortlist digo mmmm hay mejores.
Pero está muy bueno el recurso.
:::J:::
i have to replay to appreciate the copy..
dumb people get it..
smart people get it..
it should work..
brilliant! (said "gooode!")
yes it's cool, but how many people will read it and listen to it at the same time. they'll all assume it's the same thing.
I really liked it, and there´s no obligation to read or hear the hole thing --> you will understand the first part ("some people have problems with reading") and the last one ("help us"), and in the middle you will feel what any of them feel when they cant follow a simple text.
KEEP IT SIMPLE.
i think it's great but it does require a way-above-avergae engagement from the audience... not so sure if this ad will achieve that but i like the thinking a lot
this is fantastic, reminds me of that other scrolling text ad that reverses some weeks back, am-A-zing!
I guess in quebec people read french better.
Dalbir
www.AdOfDaMonth.com
words of hope... fantastic... hope it wins... simple idea, simple execution... congrats guys...
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