Literacy Fondation: Hope

Advertising Agency: Bleublancrouge, Montreal, Canada
Creative Director: Gaëtan Namouric
Art Director: Frédéric Roux
Copywriters: Gaëtan Namouric
Alt productions, Yan Giroux
Aired: October 2007


jingwei's picture
150 pencils

Wow I actually really really like this. Great Idea and writing.

Jeff Ng's picture
Jeff Ng
137 pencils

I like this, simple but precise,and makes me feel the victim's feeling.

Blue's picture
41 pencils


scarfinati's picture
836 pencils

Yeah but im reading the bad stuff and hearing the good. How does that make me feel what illiterate people feel?

Had to watch it three times and I think its still confusing...

andrej dwin's picture
andrej dwin
937 pencils

NO ONE, let me repeat it: not a single person, will read what's on the screen of a TV during an ad break if at the same time a voice seems to be saying it.
this doesn't work at all. especially since it starts with the super and VO being the same.

*the best skate/snow/surfing videos and pictures.
*updated daily!

AdArena: Sex Sells

Kilkenny's picture
360 pencils

Interesting idea. It is a little hard to follow though.

Salet's picture
288 pencils

Really, hard to follow? Really, no one will read this? I don't know what you guys are basing your assumptions on, but they seem a bit skewed. The only fault with this ad is that it's really average. It's probably something I would do if my boss dropped a charity spot in my lap that was due in a couple hours.

microphine's picture
35 pencils

sooooo cool!
very nice solution to make a copy ad for both illiterates and literates.


Mans F's picture
Mans F
30 pencils

Like it.
Es la clase de peli que cuando la veo en el shortlist digo mmmm hay mejores.
Pero está muy bueno el recurso.

gmint7's picture
2683 pencils

i have to replay to appreciate the copy..
dumb people get it..
smart people get it..
it should work..
brilliant! (said "gooode!")


liar's picture
386 pencils

yes it's cool, but how many people will read it and listen to it at the same time. they'll all assume it's the same thing.

Tincho's picture
1093 pencils

I really liked it, and there´s no obligation to read or hear the hole thing --> you will understand the first part ("some people have problems with reading") and the last one ("help us"), and in the middle you will feel what any of them feel when they cant follow a simple text.


ad pedant's picture
ad pedant
58 pencils

i think it's great but it does require a way-above-avergae engagement from the audience... not so sure if this ad will achieve that but i like the thinking a lot

klaussnow's picture
1675 pencils

this is fantastic, reminds me of that other scrolling text ad that reverses some weeks back, am-A-zing!

... its already been done...

Dalbir Singh's picture
Dalbir Singh
552 pencils

I guess in quebec people read french better.


supersupergirl's picture
294 pencils

words of hope... fantastic... hope it wins... simple idea, simple execution... congrats guys...

Log in or register to post comments