Liqui-Fruit asked us to come up with a TV campaign to promote their new packaging. The most notable change to the pack is the removal of the straw, a characteristic that led us straight to a simple, humorous insight.
Advertising Agency: Bester Burke, Cape Town, South Africa
Creative Director: Stephen Burke
Art Director: Romano Cardinal
Copywriter: Jacques Laubscher
Director: Peri van Papendorp
Production Company: Giant Films
Published: September 2013