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Featuring Outlines - Discover how far tea can take you

Agency: 
Published/Aired: 
August 2011
Description: 

Lipton release a new music clip based on a song by the Parisian duet "Outlines". Using the same spirit as the surrealist pop outdoor campaign and the website http://www.liptoninfinitetrip.com launched early this year for its Exclusive Collection, Lipton invites us once again to discover how far tea can take us. The completely animated clip has been developed in partnership with the production house B-reel. It features the elements which contributed to the Internet website success : an "Infinite Travel" though six surreal, pop and poetic universes which seem to be never-ending. The Outlines music title "I cannot think", launched in July, gives rhythm to it all. The result of the pairing can only be cheerful.

Advertising Agency: DDB Paris, France
Creative Directors: Pierrette Diaz, Matthieu Elkaim
Creatives: Nicolas Berthier, François Guyomard
Interaction Director: Branislav Peric
Digital Producers: Guillaume Cossou, Sophie Hoffman
Client partner: Marina Zuber
Account Director: Olga Papikian
Account Manager: Lennie Stern
Production: B-Reel

Comments (7)

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Highest Rated

Abhishek Parikh's picture
Abhishek Parikh
Activity Score 568

After a point it gets dragging... but that doesn't undermine its creative brilliance for me.

nepotiums's picture
nepotiums
Activity Score 251

Adorable.

rakel's picture
rakel
Activity Score 250

i saw this a long time ago. adorable

Tejónidas's picture
Tejónidas
Activity Score 246

adorable, thats the word to describe this

miko1aj's picture
miko1aj
Activity Score 3086

great idea to make a commercial as a clip, or make the clip flip to commercial. Animation is hypnotizing in a good way.

kleenex's picture
kleenex
Activity Score 43473

WOW!!!!

Paolo Buatti's picture
Paolo Buatti
Activity Score 896

Brilliant motiongraphics...

Abhishek Parikh's picture
Abhishek Parikh
Activity Score 568

After a point it gets dragging... but that doesn't undermine its creative brilliance for me.

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