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Lipton: Featuring Outlines - Discover how far tea can take you

Lipton release a new music clip based on a song by the Parisian duet "Outlines". Using the same spirit as the surrealist pop outdoor campaign and the website http://www.liptoninfinitetrip.com launched early this year for its Exclusive Collection, Lipton invites us once again to discover how far tea can take us. The completely animated clip has been developed in partnership with the production house B-reel. It features the elements which contributed to the Internet website success : an "Infinite Travel" though six surreal, pop and poetic universes which seem to be never-ending. The Outlines music title "I cannot think", launched in July, gives rhythm to it all. The result of the pairing can only be cheerful.

Advertising Agency: DDB Paris, France
Creative Directors: Pierrette Diaz, Matthieu Elkaim
Creatives: Nicolas Berthier, François Guyomard
Interaction Director: Branislav Peric
Digital Producers: Guillaume Cossou, Sophie Hoffman
Client partner: Marina Zuber
Account Director: Olga Papikian
Account Manager: Lennie Stern
Production: B-Reel

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7 comments

nepotiums's picture
nepotiums
251 pencils

Adorable.

rakel's picture
rakel
250 pencils

i saw this a long time ago. adorable

Tejónidas's picture
Tejónidas
244 pencils

adorable, thats the word to describe this

miko1aj's picture
miko1aj
3097 pencils

great idea to make a commercial as a clip, or make the clip flip to commercial. Animation is hypnotizing in a good way.

kleenex's picture
kleenex
27266 pencils

WOW!!!!

Paolo Buatti's picture
Paolo Buatti
630 pencils

Brilliant motiongraphics...

Abhishek Parikh's picture
Abhishek Parikh
566 pencils

After a point it gets dragging... but that doesn't undermine its creative brilliance for me.

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