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An incredible light taste

Agency: 
Published/Aired: 
November 2010
Description: 
Advertising Agency: DDB Paris, France
Creative Directors: Pierrette Diaz et Matthieu Elkaim
Copywriter: Marc Badinand
Artistic Director: Laurent Toth
Account supervisors: Marina Zuber, Camille Olivier
TV Prod: Julie Mathiot
Director: Yoann Lemoine
Production Company: Wanda Productions
Sound Production: THE

Comments (25)

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Highest Rated

moozar's picture
moozar
Activity Score 139

Reference (?) - "The Witches of Eastwick"

Hibon's picture
Hibon
Activity Score 3736

Fantastique production... le french touch !!!!!!!

Simple ideas are the best !

Guest's picture
Guest

pretty, but this idea has been done to death. 3 Musketeers and Maltesers have done it for their "light" chocolates, etc. Can we find a new analogy for light please?

shecanfly's picture
shecanfly
Activity Score 2

But 3 Musketeers and Maltesers just have floating chocolate. What other ads have floating women? Much better!

Billoughsby's picture
Billoughsby
Activity Score 5144

Very inventive, a lot of territory covered. One of the best I've seen in a while.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

LeeHarvey's picture
LeeHarvey
Activity Score 3045

Bill, don't you think it's at least a tiny little bit corny? I mean, the effects are nice but something is itching, perhaps the music, or the smiling faces all the time...

Billoughsby's picture
Billoughsby
Activity Score 5144

Oh yeah. Corny in spades, Lee. I think of that as coming with the territory of women-focused products like low-cal yogurts, dreamy herbal teas, etc. Most other ads in this category are pretty dismal. If nothing else, this one captured me and made me run it again a second time. It's at least that far ahead of the competition.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

LeeHarvey's picture
LeeHarvey
Activity Score 3045

True, true.

velle's picture
velle
Activity Score 1550

i thought the concept corny and done to death, but i cant deny there's charm to it -

Guest's picture
Guest

I love it!!

Guest's picture
Guest

Nice, now If I could only do that in the real world....

Guest's picture
Guest

Homage to the original Disney's Alice in Wonderland....when Alice first falls down the tunnel....

morse's picture
morse
Activity Score 17364

Very nice. How did they shoot this?

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Sushi lover's picture
Sushi lover
Activity Score 907

I like it.

Dream needs to be big!

RG's picture
RG
Activity Score 184

Average.

RG

vanMeter's picture
vanMeter
Activity Score 80

i like it

Guest's picture
Guest

vuf, nice and pretty

Guest's picture
Guest

Beautiful. Very Nice.

Guest's picture
Guest

Love the touch, to colours and the clothes! French stylist perhaps? :)

Guest's picture
Guest

cool! now Lipton Tea comes with LSD!!!

Temple's picture
Temple
Activity Score 11337

It feels like an invasion of freshmen with comments. Come on, light makes you fly. Really?

Billoughsby's picture
Billoughsby
Activity Score 5144

Nice to see Eisenstein still has his champions on here.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Guest's picture
Guest

Nah, He is right.
It's been a long time since all the light products have been doing this fly/levitate thing. It's boring and it is done till death.
I have to admit that is very well produced, but the idea is not new at all.

Guest's picture
Guest

Super idea

Guest's picture
Guest

the girl with short hair <3

moozar's picture
moozar
Activity Score 139

Reference (?) - "The Witches of Eastwick"

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