Rockin' the Vest

December 2011
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Lions Clubs International (LCI) may be the largest service organizations in the world, but with its latest recruitment effort, it’s proving that it is anything but boring. The 94-year-old non-profit, known for its community service and iconic yellow vests, has a new rap video. Yes, we said rap video. The new music video features Lions members, young and old, singing and dancing to custom-written rap lyrics, while doing community service projects such as feeding the hungry, providing eyeglasses and planting trees. The participants are real members and good sports who don’t take themselves too seriously, and that comes through in the video.

Advertising Agency: Serve Marketing, Milwaukee,WI, USA
Creative Director: Gary Mueller
Art Director: Ryan Smith
Copywriters: Seth Gordon, Ross Lowinske
Executive Producer: Darlene Stimac
Associate Producer: Amanda Bergum
Director: Vinnie Besasie
Production Company: holymedia LLC
Producer: John Hoylman
DP: Mike Gillis, Nick Collura
Editor: Dave Kuhnen, John Elmendorf, Wonder Wonder
Original Score: Peter Batchelder, Independent Studios
Vocal Performance: Peter Batchelder
Audio Mix: Peter Batchelder, Independent Studios

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Five Lb. Lunker's picture
Five Lb. Lunker
16 Activity Scores

Song stuck in my head. More than I can say about other stuff.


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