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Rockin' the Vest

Published/Aired: 
December 2011
Description: 

Lions Clubs International (LCI) may be the largest service organizations in the world, but with its latest recruitment effort, it’s proving that it is anything but boring. The 94-year-old non-profit, known for its community service and iconic yellow vests, has a new rap video. Yes, we said rap video. The new music video features Lions members, young and old, singing and dancing to custom-written rap lyrics, while doing community service projects such as feeding the hungry, providing eyeglasses and planting trees. The participants are real members and good sports who don’t take themselves too seriously, and that comes through in the video.

Advertising Agency: Serve Marketing, Milwaukee,WI, USA
Creative Director: Gary Mueller
Art Director: Ryan Smith
Copywriters: Seth Gordon, Ross Lowinske
Executive Producer: Darlene Stimac
Associate Producer: Amanda Bergum
Director: Vinnie Besasie
Production Company: holymedia LLC
Producer: John Hoylman
DP: Mike Gillis, Nick Collura
Editor: Dave Kuhnen, John Elmendorf, Wonder Wonder
Original Score: Peter Batchelder, Independent Studios
Vocal Performance: Peter Batchelder
Audio Mix: Peter Batchelder, Independent Studios

Comments (6)

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Highest Rated

Five Lb. Lunker's picture
Five Lb. Lunker
Activity Score 16

Song stuck in my head. More than I can say about other stuff.

andylefty's picture
andylefty
Activity Score 4535

It's a great effort however not very entertaining.

Hadrons's picture
Hadrons
Activity Score 6017

This concept of changing roles, so to speak, is worn out.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Temple's picture
Temple
Activity Score 11337

Reinventing the wheel is not what we come here for.

kleenex's picture
kleenex
Activity Score 43473

hahahaha loved it.

Lazarus's picture
Lazarus
Activity Score 1536

Rapping. Old people. Not fresh.

Five Lb. Lunker's picture
Five Lb. Lunker
Activity Score 16

Song stuck in my head. More than I can say about other stuff.

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