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Lincoln Mercury: Touch

Advertising Agency: TeamDetroit/Berlin Cameron United
Creative Directors: Jason Peterson, Griffin Creech
ACD: Harry Bernsein
AD: Benny Jackson
Copywriter: Dave Fredette
Director of Production: Dane Johnson
Producer: Mary Ellen Duggan
Prod Company: Anonymous Content
Director: Joe Kosinski
EP: Jeff Baron
EP/Head of Commercials: Dave Morrison
Head of Production: Sue Ellen Clair
Producer: Jessica Cooper Carlson
Production Supervisor: Dan Naylor
Editor: Robert Duffy
Assistant Editor: Helay Snow
EP: David Glean
Post Supervisor: Carolina Wallace
Editorial: Beast
Editor: Jim Ulbrich
EP: Joanne Ferraro
Producer: Emily Davidson
VFX Supervisor: Jay Barton
EP: Karen Anderson
VFX Producer: Chris Fieldhouse
VFX Coordinator: Stephanie Escobar
Post/Effects: Absolute Post
VFX Artist: Dirk Green
VFX Producer(s): Wendy Garfinkle, Sara Mills
Title Treatments / CG Design and Animation: Pan Optic
VFX Supervisor: Gary Beslin
VFX Producer: Forrest Heidel
Telecine: Company 3, LA
Colorist: Stephan Nakamura
Licensed Music: Technologic performed by Daft Punk
Sound Designer: Reinhard Denke
Audio Post: Sound Lounge
Mixer: Scott Persson
Shoot Location: Amboy, CA
Aired: October 2008

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11 comments

Mad Italian's picture
Mad Italian

Alfa Romeo´s brand new car, the MiTo, has this exactly theme song in all tv ads. What happened here?

Guest commenter's picture
Guest commenter

This week most of the new world ads presented here are poor, and this TV ad for Lincoln involved so many people on production,creatives, etc for a ordinary result.

Guest commenter's picture
Guest commenter

I'm so glad someone finally used this song for a car spot - i love it.

Hibon's picture
Hibon
3731 pencils

This looks more like a good show room video ad....illustrate technology is always a "cold world" exercise .
guys let's warm up, brand's need new positive ideas now days !!!!!!

Simple ideas are the best !

Hibon's picture
Hibon
3731 pencils

I love also the song & well adapted ... so important on a ad, it is 50% of it.

Simple ideas are the best !

sneakyhands's picture
sneakyhands
1857 pencils

i feel this advertises the new remix better than the car. the mix was new to me at least.

musback's picture
musback
355 pencils

other 2 ads are way better imo, this your average peugeot-commercial, not really special... + in my ears the song is way too old and used way too often to even breath the idea "refreshing" or "futuristic".
_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
http://musback.blogspot.com is looking for a job!

Guest commenter's picture
Guest commenter

Incredibly ugly interior...

feel's picture
feel
168 pencils

they try to show this car in a young way, but is a car for old people, or not?
never mind, this is not an ad, its just a "picture" well shooted.

Guest's picture
Guest

It doesn't seem like the song really matches the demographic of who they want to sell the car too

MercuryMan's picture
MercuryMan
3 pencils

I agree with "feel". The music does not doesn't seem to match the market they are trying to sell the car to.

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