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Lincoln Mercury: Liftoff

Advertising Agency: TeamDetroit/Berlin Cameron United
Creative Directors: Jason Peterson, Griffin Creech
ACD: Harry Bernsein
AD: Josh Webman
Copywriter: Nate Manske
Director of Production: Dane Johnson
Producer: Mary Ellen Duggan
Prod Company: Anonymous Content
Director: Joe Kosinski
EP: Jeff Baron
EP/Head of Commercials: Dave Morrison
Head of Production: Sue Ellen Clair
Producer: Jessica Cooper Carlson
Production Supervisor: Dan Naylor
Editorial: Spotwelders
Editor: Robert Duffy
Assistant Editor: Helay Snow
EP: David Glean
Post Supervisor: Carolina Wallace
Editor: Jim Ulbrich
EP: Joanne Ferraro
Producer: Emily Davidson
Post/Effects: Digital Domain
VFX Supervisor: Jay Barton
EP: Karen Anderson
VFX Producer: Chris Fieldhouse
VFX Coordinator: Stephanie Escobar
VFX Artist: Dirk Green
VFX Producers: Wendy Garfinkle, Sara Mills
Title Treatments / CG Design and Animation: Pan Optic
VFX Supervisor: Gary Beslin
VFX Producer: Forrest Heidel
Telecine: Company 3, LA
Colorist: Stephan Nakamura
Licensed Music: Space Oddity sung by Cat Power
Sound Designer: Reinhard Denke
Audio Post: Sound Lounge
Mixer: Tom Jucarone
Shoot Location: Amboy, CA

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18 comments

musback's picture
musback
355 pencils

Simply stunning! really took my breath away, but the style and music reminds me of the timelapse video of the AUDI R8 and the flames of the new BMW M3 commercials.

Overall very very nice ad though, 9/10 imo. Just love this hi-tech, futuristic look and feel!
_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
http://musback.blogspot.com is looking for a job!

tylermx's picture
tylermx
115 pencils

Beautiful & the music is great

jorge00's picture
jorge00
76 pencils

this thing was already posted here like 3 or 4 months ago...

BE MY GUEST's picture
BE MY GUEST
44 pencils

Lovely post-prod. Interesting way of giving it the airplane experience for a car.

xellossism's picture
xellossism

i think, blue fire is always so coooool!

Quink's picture
Quink
234 pencils

ok, so the music is nice but what else is great about it?

Kateter's picture
Kateter
2029 pencils

move on. no idea here.

BE MY GUEST's picture
BE MY GUEST
44 pencils

There is an idea here. Lincoln is a car that doesn't behave like what you are currently driving...ergo the overall image is anything but ordinary automobile.

Kateter's picture
Kateter
2029 pencils

yeah, I got that. so?

"a car that doesn't behave like what you are currently driving"

wow, now that's something new for car advertising.

as said before: no idea here.

Guest commenter's picture
Guest commenter

Fully agree. An idea cannot be replaced by post production.

BulbheaD's picture
BulbheaD
254 pencils

no idea. no naked chicks either. what a waste.

The madman thinks he is sane. I know I am mad. -- Pablo Picasso

stitchy's picture
stitchy
779 pencils

y does the song stops while she s singing? n yes blue fire always rocks...
n yes we have technology
n yes its an ugly car...
n yes it shows the airplane effect (barely)
n yes...
n yes

these ads always shows the same high tech bla bla bla bla

n8's picture
n8
33 pencils

nice song

n8/create

vidya.shankaran's picture
vidya.shankaran
724 pencils

mind blowing video! music not so appealing tho..could have done better there....

mrbobcr's picture
mrbobcr
24 pencils

Cat Power singing Bowie. Priceless.

kgeiger's picture
kgeiger
7102 pencils

Lots of metal for the client and some emotion for the creatives. Nice bread and butter work. The other two adverts in the campaign are unfortunately less impressive.

Guest commenter's picture
Guest commenter

The credit list is longer than at the end of Saving Private Ryan.

Guest's picture
Guest

This campaign has had some real interesting choice in music, both the songs and the performances

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