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Lincoln Mercury: Effects

Advertising Agency: TeamDetroit/Berlin Cameron United
Creative Directors: Jason Peterson, Griffin Creech
ACD: Harry Bernsein
AD: Benny Jackson
Copywriter: Dave Fredette
Director of Production: Dane Johnson
Producer: Mary Ellen Duggan
Prod Company: Anonymous Content
Director: Joe Kosinski
EP: Jeff Baron
EP/Head of Commercials: Dave Morrison
Head of Production: Sue Ellen Clair
Producer: Jessica Cooper Carlson
Production Supervisor: Dan Naylor
Editorial: Spotwelders
Editor: Robert Duffy
Assistant Editor: Helay Snow
EP: David Glean
Post Supervisor: Carolina Wallace
Editor: Jim Ulbrich
EP: Joanne Ferraro
Producer: Emily Davidson
Post/Effects: Digital Domain
VFX Supervisor: Jay Barton
EP: Karen Anderson
VFX Producer: Chris Fieldhouse
VFX Coordinator: Stephanie Escobar
VFX Artist: Dirk Green
VFX Producers: Wendy Garfinkle, Sara Mills
Title Treatments / CG Design and Animation: Pan Optic
VFX Supervisor: Gary Beslin
VFX Producer: Forrest Heidel
Telecine: Company 3, LA
Colorist: Stephan Nakamura
Sound Design: Stimmung
Sound Designer: Reinhard Denke
Audio Post: Sound Lounge
Mixer: Scott Persson
Shoot Location: Amboy, CA
Aired: October 2008

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5 comments

Hibon's picture
Hibon
3731 pencils

Hightech-starwars-robotics-airplanes....this is more than a car.> still, i think this is a good show room ad.(this is the kind of "brand" you dont love it you just use it) reminds me of sophisticated 5 stars Hotels toillets room that you will just use it because you need it but never have one at home.

Simple ideas are the best !

musback's picture
musback
355 pencils

Wo-ho-how, freaking awesome ad! Like it very much, but i was hoping to see the car would also be hybrod/electric.... ? :-) Way with the future!!
_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
http://musback.blogspot.com is looking for a job!

Charlie Pratt's picture
Charlie Pratt
427 pencils

This is how much sound design can affect an ad. Turn off the sound and watch this - it's not that fantastic. Now listen again, but crank it up this time.

Sublime.

djakuza's picture
djakuza
517 pencils

extremly annoying soundeffects...
and by the way what a fu*** ugly american car :S

FlyingDogs's picture
FlyingDogs
968 pencils

Although they're very different ideas, the style (especially the sound) reminds me a lot of this well-produced 2005 Cadillac commercial: http://www.youtube.com/watch?v=5Z3B4IlKJls

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