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Help a child reach 5

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Published/Aired: 
February 2013
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Every year 2 million children under the age of 5, die of infections like Diarrhoea and Pneumonia. For the past 10 years, Lifebuoy soap has tried to help prevent these deaths by teaching children the simple act of washing hands with soap. We now take our life saving mission to Thesgora, an Indian village with one of the highest rates of Diarrhoea.

Advertising Agency: Lowe, India

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Chetan vaghasia
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Its Long But Hart Touching

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