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Help a child reach 5

Agency: 
Published/Aired: 
February 2013

Help a child reach 5

Description: 

Every year 2 million children under the age of 5, die of infections like Diarrhoea and Pneumonia. For the past 10 years, Lifebuoy soap has tried to help prevent these deaths by teaching children the simple act of washing hands with soap. We now take our life saving mission to Thesgora, an Indian village with one of the highest rates of Diarrhoea.

Film advertisment created by Lowe, India for Lifebuoy, within the category: Health.

Advertising Agency: Lowe, India

Comments (10)

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Highest Rated

Chetan vaghasia's picture
Chetan vaghasia
Activity Score 2

Its Long But Hart Touching

kleenex's picture
kleenex
Activity Score 45966

Too long.

emiliete's picture
emiliete
Activity Score 646

Horrible, too long, bad idea. People from lowe India, stop voting yourselves.

sandipkayal's picture
sandipkayal
Activity Score 270

Nice AD

a CREATIVE drop

chicagohour's picture
chicagohour
Activity Score 384

yes it is too long but when an issue needs to be highlighted it needs space.

Moreover people of the first world will not understand these problems where the major problems are of a different stature like how to control their kids from shooting their classmates.

And yes I don't work in Lowe.

Hmmmmm

BLACKPIXEL's picture
BLACKPIXEL
Activity Score 468

nice but too long

cwriter79's picture
cwriter79
Activity Score 956

It's been said. Way too long. The last minute and some change had the most impact. Shorten it to that and you have a much more powerful ad that doesn't bore people half to death.

raynold's picture
raynold
Activity Score 336

lovely.. but lil long

Chetan vaghasia's picture
Chetan vaghasia
Activity Score 2

Its Long But Hart Touching

tiiozed's picture
tiiozed
Activity Score 54

oooow

tiiozed's picture
tiiozed
Activity Score 54

muito emocionante

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