NewerOlder

Lifebuoy: Help a child reach 5

Every year 2 million children under the age of 5, die of infections like Diarrhoea and Pneumonia. For the past 10 years, Lifebuoy soap has tried to help prevent these deaths by teaching children the simple act of washing hands with soap. We now take our life saving mission to Thesgora, an Indian village with one of the highest rates of Diarrhoea.

Advertising Agency: Lowe, India

8 comments

kleenex's picture
kleenex
34570 pencils

Too long.

emiliete's picture
emiliete
646 pencils

Horrible, too long, bad idea. People from lowe India, stop voting yourselves.

sandipkayal's picture
sandipkayal
270 pencils

Nice AD

a CREATIVE drop

chicagohour's picture
chicagohour
361 pencils

yes it is too long but when an issue needs to be highlighted it needs space.

Moreover people of the first world will not understand these problems where the major problems are of a different stature like how to control their kids from shooting their classmates.

And yes I don't work in Lowe.

Hmmmmm

BLACKPIXEL's picture
BLACKPIXEL
468 pencils

nice but too long

cwriter79's picture
cwriter79
855 pencils

It's been said. Way too long. The last minute and some change had the most impact. Shorten it to that and you have a much more powerful ad that doesn't bore people half to death.

raynold's picture
raynold
336 pencils

lovely.. but lil long

Chetan vaghasia's picture
Chetan vaghasia
2 pencils

Its Long But Hart Touching

Log in or register to post comments