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Lifebanc: Bugs

The campaign aims to persuade idealistic college students to check a box and become an organ donor. The brief: No good deed is easier than registering as an organ donor.

Advertising Agency: Marcus Thomas, Cleveland, U.S.A.
Creative Director: Jim Sollisch
Art Director / Digital Producer: Doug Herberich
Copywriter: Kevin Delsanter
Published: July 2013

2 comments

monoliz's picture
monoliz
1326 pencils

dumb

Micah1221's picture
Micah1221
202 pencils

The simplicity of the ad complemented the easy process of registering, but the audience was unclear

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