Liberty Mutual: Liberty Mutual: Dnt Txt & Drv, Street Corner
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Advertising Agency: Hill Holliday, USA
Chief Creative Officer: Kevin Moehlenkamp
Group Creative Director: David Banta, Rob Rich
Associate Creative Director / Art Director: Michael Shaughnessy
Associate Creative Director / Copywriter: Scott Noble
Agency Producer: Bryan Sweeney
Production Company: Smuggler
Head of Production: Laura Thoel
Line Producer: Robert Larson
Executive Producer: Lisa Rich
Director: Stylewar
Offline and Vfx: Stylewar
Music Composer: Adam Peters
11 Comments
This is the kind of campaign you sort of like, and yet even while you're liking it, you're thinking how much better these commercials could have been with a little more imagination and daring.
elegant and impactful. i think they nailed it. it's a nice clean execution instead of being overdone and messy. props on the restraint.
You nailed it RC. I was waiting for something more to happen.
Hmmm what specifically would you have done that would have been daring. I thought about this and thought about the text driving around. Might have looked campy. Maybe the actual impact of the text, or the crash in reverse to reveal the word followed by the PSA?
reality check is totally right !
Very powerful visual image... What was missing was a physical human being mangled, mutilated and bloodied what you usually would see after a horrific car wreck
very nice art direction.
impactful is not a word.
should've used people around who'd be watching, calling 911, in shock etc... would've made this TVC much much better
ideas....30 minutes nahi toh free.
I would just like the type to resemble car metal more, otherwise pretty well done.
what kalpesh said -
i feel like it's missing the emotional component that could make for a deeper experience.
the message is there, yes - but it could be more memorable, and it would be if it engaged the viewer on a deeper level