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Liberty Mutual Insurance: Humans

Advertising Agency: Hill Holliday, Boston, USA

8 comments

Klara K.'s picture
Klara K.
2695 pencils

I lke the idea - imperfect humans in an imperfect world :)

kleenex's picture
kleenex
30841 pencils

The nailed an ad.

certaintly's picture
certaintly
4056 pencils

i hate the voice

ArzuBusiness's picture
ArzuBusiness
7 pencils

I think the spot didn't need to be a minute long. It's probably tighter as a :30. It's nice though. Some good classic accidents happening.
Btw, not a big fan of the music choice. It's a bit distracting (maybe the levels weren't mixed right).

- ArzuBusiness

- ArzuBusiness

Don Copy John's picture
Don Copy John

Agreed. The music is like something you hear in a supermarket, and adds nothing. Based on the concept, Paul Giamatti as the VO was a good choice. However, he seems too pleasant in this spot. He needs to sound more distraught, and less like he's a reading a children's book.

Excellent spec/effs though, and overall it's a pretty crowd pleaser.

the pencil's picture
the pencil
235 pencils

Great idea & art execution but like what the rest meant, the audio ain't working for everyone.

karensutter's picture
karensutter
2 pencils

I love Paul Giamatti's voice over. I think it sets just the right reassuring tone, i.e., with Liberty Mutual insurance, everything will be alright.

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