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Thief

Agency: 
Published/Aired: 
December 2011
Description: 
Advertising Agency: Y&R, Amsterdam, The Netherlands
Creative Directors: Lionell Schuring, Sheldon Bont
Art Directors: Theo Korf, Nick Plomp
Copywriter: Andrew Maaldrink
Director: Hans Knaapen
Production: Electric Zoo
Postproduction: Postoffice

Comments (48)

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Highest Rated

Clifford Loyd's picture
Clifford Loyd
Activity Score 53

Awesome :)

dievill's picture
dievill
Activity Score 153

The best commercial of 2012, until now.

simonds08's picture
simonds08
Activity Score 598

that was great. a little long but the payoff was worth it.

MikeYikes's picture
MikeYikes
Activity Score 117

Gosh that's brilliant. I'd say a pretty good contender for the Grand Prix next year.

thenikcreative's picture
thenikcreative
Activity Score 17

I wish I had done this :-) Great work guys.

Hadrons's picture
Hadrons
Activity Score 6017

Humor sells for sure.
Great idea - but i wouldn't go that far with superlatives like Grand Prix....
:-))

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

Yes humour, but a lot of ads have humour without relevance. I think this one nails it.

Manoma's picture
Manoma
Activity Score 1108

S.U.P.E.R.B
The best i saw since very long time.
10 and more at my sense.
and ...clap clap clap ;-)

sambuca's picture
sambuca
Activity Score 1066

perfect

Butterflea's picture
Butterflea
Activity Score 40

awesome

Quickgun's picture
Quickgun
Activity Score 427

Am loving it! Everybody watch it twice for sure!

Temple's picture
Temple
Activity Score 11337

An OK viral.

tirthomitro's picture
tirthomitro
Activity Score 2758

Love it. K I C K A S S is the word!
Too fucking good...
i can o on.
and oh!, i want to give it 11 out of 10

they showed me a picture & i laughed
dignity has never been photographed

tirthomitro's picture
tirthomitro
Activity Score 2758

110 out of 10

they showed me a picture & i laughed
dignity has never been photographed

CrackerJackWorks's picture
CrackerJackWorks
Activity Score 18551

brilliant

brandlover's picture
brandlover
Activity Score 175

P*E*R*F*E*C*T!!

kleenex's picture
kleenex
Activity Score 43434

no way is this Grand Prix material.

Sarah80's picture
Sarah80
Activity Score 207

Super!

s1bs's picture
s1bs
Activity Score 397

This ad just made my day!

s1bs's picture
s1bs
Activity Score 397

This ad just made my day!

Geimima's picture
Geimima
Activity Score 824

Hahahah this is awesome!

life is a playground

Glut's picture
Glut
Activity Score 3937

nice

Adithya's picture
Adithya
Activity Score 24

Cool commercial.The Best I have seen till now.

vlads's picture
vlads
Activity Score 539

The best til now, great!

andylefty's picture
andylefty
Activity Score 4535

Really impossible not to like.

Elson Rodrigues's picture
Elson Rodrigues
Activity Score 4

Love this Advert...hope it gets an award.

kalpesh78's picture
kalpesh78
Activity Score 2578

awesomeness

ideas....30 minutes nahi toh free.

Hawrys's picture
Hawrys
Activity Score 198

GOLD, GOLD, GOLD!!!!

OluyomiOjo's picture
OluyomiOjo
Activity Score 6

rendered me SPEECHLESS

ashkillroy's picture
ashkillroy
Activity Score 10

I love it! Wish I did it! Great work, guys. Congratulations!

GregJ's picture
GregJ
Activity Score 48

OMG. He stole a TV. Right on! Stick it to the man !! Hold on.. it's an ad for LG.

timesashes's picture
timesashes
Activity Score 77

kinda creative but takes a 2nd or 3rd watch to get it....or maybe i'm too dumb=)

CABAZORRO's picture
CABAZORRO
Activity Score 366

Increíble!

CABAZORRO's picture
CABAZORRO
Activity Score 366

Increíble!

i think's picture
i think
Activity Score 4

10 out of 10.........awesome.....but little but lengthy

wawa0707's picture
wawa0707
Activity Score 26

Impressive!!

bungy's picture
bungy
Activity Score 5

Great! I must admit that first I really didn't understand it. But the idea is awesome!

jisar's picture
jisar
Activity Score 32

Amazing .......

azarchick's picture
azarchick
Activity Score 6

That's so cool! LOL)))

http://promored.ru/

poleva's picture
poleva
Activity Score 17

This is too cool, although a bit hard to believe when the shop assistant cannot spot the big TV the guy was carrying. But definitely shows how slim the TV is!

andrewll's picture
andrewll
Activity Score 5

One thing I don't get is the benefit of a super slim TV. I mean, so what? Once a TV gets to a certain width, it reaches the point of diminishing returns. I'd rather buy for resolution and sound quality and internet apps. This may be a humorous ad but it won't get me to buy the product for the slimness.

claudeclauding's picture
claudeclauding
Activity Score 10

Great usp comm concept, classical and powerfull with the demonstration format. I love the pay-off integrated in scene.

manuadithya's picture
manuadithya
Activity Score 6

Great..Amazing

boom's picture
boom
Activity Score 154

absolutely amazing.

Lisbon freak's picture
Lisbon freak
Activity Score 494

Unbelievable.

stke's picture
stke
Activity Score 274

nice one

jaywantsu's picture
jaywantsu
Activity Score 7

This one made me jealous. Which means it's absofuckinlutely brilliant.

itsradhish's picture
itsradhish
Activity Score 5

One of my All Time favorite..Awesome

Clifford Loyd's picture
Clifford Loyd
Activity Score 53

Awesome :)

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