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LG: Thief

Advertising Agency: Y&R, Amsterdam, The Netherlands
Creative Directors: Lionell Schuring, Sheldon Bont
Art Directors: Theo Korf, Nick Plomp
Copywriter: Andrew Maaldrink
Director: Hans Knaapen
Production: Electric Zoo
Postproduction: Postoffice
Published: December 2011

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47 comments

dievill's picture
dievill
150 pencils

The best commercial of 2012, until now.

simonds08's picture
simonds08
598 pencils

that was great. a little long but the payoff was worth it.

MikeYikes's picture
MikeYikes
117 pencils

Gosh that's brilliant. I'd say a pretty good contender for the Grand Prix next year.

thenikcreative's picture
thenikcreative
17 pencils

I wish I had done this :-) Great work guys.

Hadrons's picture
Hadrons
5707 pencils

Humor sells for sure.
Great idea - but i wouldn't go that far with superlatives like Grand Prix....
:-))

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Jaap Grolleman's picture
Jaap Grolleman
7006 pencils

Yes humour, but a lot of ads have humour without relevance. I think this one nails it.

Manoma's picture
Manoma
1095 pencils

S.U.P.E.R.B
The best i saw since very long time.
10 and more at my sense.
and ...clap clap clap ;-)

sambuca's picture
sambuca
1066 pencils

perfect

Butterflea's picture
Butterflea
40 pencils

awesome

Quickgun's picture
Quickgun
316 pencils

Am loving it! Everybody watch it twice for sure!

Temple's picture
Temple
9613 pencils

An OK viral.

tirthomitro's picture
tirthomitro
2698 pencils

Love it. K I C K A S S is the word!
Too fucking good...
i can o on.
and oh!, i want to give it 11 out of 10

they showed me a picture & i laughed
dignity has never been photographed

tirthomitro's picture
tirthomitro
2698 pencils

110 out of 10

they showed me a picture & i laughed
dignity has never been photographed

CrackerJackWorks's picture
CrackerJackWorks
9357 pencils

brilliant

brandlover's picture
brandlover
157 pencils

P*E*R*F*E*C*T!!

kleenex's picture
kleenex
22828 pencils

no way is this Grand Prix material.

Sarah80's picture
Sarah80
207 pencils

Super!

s1bs's picture
s1bs
398 pencils

This ad just made my day!

s1bs's picture
s1bs
398 pencils

This ad just made my day!

Geimima's picture
Geimima
815 pencils

Hahahah this is awesome!

life is a playground

Glut's picture
Glut
3947 pencils

nice

Adithya's picture
Adithya
24 pencils

Cool commercial.The Best I have seen till now.

vlads's picture
vlads
541 pencils

The best til now, great!

andylefty's picture
andylefty
4539 pencils

Really impossible not to like.

Elson Rodrigues's picture
Elson Rodrigues
4 pencils

Love this Advert...hope it gets an award.

kalpesh78's picture
kalpesh78
2582 pencils

awesomeness

ideas....30 minutes nahi toh free.

Hawrys's picture
Hawrys
194 pencils

GOLD, GOLD, GOLD!!!!

OluyomiOjo's picture
OluyomiOjo
6 pencils

rendered me SPEECHLESS

ashkillroy's picture
ashkillroy
10 pencils

I love it! Wish I did it! Great work, guys. Congratulations!

GregJ's picture
GregJ
48 pencils

OMG. He stole a TV. Right on! Stick it to the man !! Hold on.. it's an ad for LG.

timesashes's picture
timesashes
77 pencils

kinda creative but takes a 2nd or 3rd watch to get it....or maybe i'm too dumb=)

CABAZORRO's picture
CABAZORRO
347 pencils

Increíble!

CABAZORRO's picture
CABAZORRO
347 pencils

Increíble!

i think's picture
i think
4 pencils

10 out of 10.........awesome.....but little but lengthy

wawa0707's picture
wawa0707
26 pencils

Impressive!!

bungy's picture
bungy
5 pencils

Great! I must admit that first I really didn't understand it. But the idea is awesome!

jisar's picture
jisar
32 pencils

Amazing .......

azarchick's picture
azarchick
6 pencils

That's so cool! LOL)))

http://promored.ru/

poleva's picture
poleva
17 pencils

This is too cool, although a bit hard to believe when the shop assistant cannot spot the big TV the guy was carrying. But definitely shows how slim the TV is!

andrewll's picture
andrewll
5 pencils

One thing I don't get is the benefit of a super slim TV. I mean, so what? Once a TV gets to a certain width, it reaches the point of diminishing returns. I'd rather buy for resolution and sound quality and internet apps. This may be a humorous ad but it won't get me to buy the product for the slimness.

claudeclauding's picture
claudeclauding
10 pencils

Great usp comm concept, classical and powerfull with the demonstration format. I love the pay-off integrated in scene.

manuadithya's picture
manuadithya
6 pencils

Great..Amazing

boom's picture
boom
106 pencils

absolutely amazing.

Lisbon freak's picture
Lisbon freak
377 pencils

Unbelievable.

stke's picture
stke
274 pencils

nice one

jaywantsu's picture
jaywantsu
7 pencils

This one made me jealous. Which means it's absofuckinlutely brilliant.

itsradhish's picture
itsradhish
5 pencils

One of my All Time favorite..Awesome

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