LG: Super Model Photography Trick
Advertising Agency: George Patts Y&R, Sydney, Australia
Director: Dave Klaiber
Executive Creative Director: Julian Watt
Copywriter: Luke Simkins
Art Director: Steven Iannello
Producer: Susannah DiLallo
Post production: Cutting Edge
Agency Producer: Alex Hay, Eleanor Rout
Senior Account Manager: Sasha Firth, Stuart Baillie
Aired: January 2012

18 Comments
Horrible, they could've made the same point with a bulldog. And instead of pushing more women into eating disorders it would've been harmless and cute.
I'm sooo agreeing with you.
All I can do is facepalm.
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Funny but could be offensive to obese people. Especially the sound effects.
What hath God wrought
It's funny. And a new way to show the strength of a vacuum cleaner.
The "it's funny because is fat" it's really getting old...
It's repulsive. I watched it twice, the feeling of contempt on my face.
Something is *really* wrong with this ad agency.
THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL
I found it funny, but some people might find it offensive.
The real use of this machine is murdered.
stupid
grow up
Childish and in very bad taste
Disgusting
i like it!
attention getting, interesting, clear message, memorable, excellent execution - luv it
The vacuum sucks more than the ad does.
i feel ashamed
I liked very much, the first girl, only that ;-)
I liked instantly. And I like the double meaning on fashion-skinny -models.
very good